I’m not telling you to constantly stuff backlinks into your answers so that it becomes annoying.
I simply want you to be aware of trackback links so that you can include backlinks to your website tactfully in your Quora answers.
Remember, the whole point of answering questions on Quora is to provide genuine value. If you stuff hyperlinks into your answers, that will hurt any trust you’ve built up with prospects and customers.
Here’s what a trackback link looks like on my profile.
Here’s what it looks like in an answer to a question.
Include these links to win some SEO benefit, but don’t go over the top. You want to insert links where it will be genuinely valuable for other users. Otherwise, leave them out.
8. Create Content Around Quora Questions on Your Website
One of the greatest benefits of Quora is that it tells you what your target market is looking for.
Often, marketers have a difficult time discovering the true desires, concerns, pains, and knowledge-lacking areas of their ideal customer.
With Quora, you can discover those things instantly.
All you have to do is type your target industry or topic into the search bar.
Then click on the result you want with the word “Topic:” next to it.
This screen will show up.
You can repurpose all of those questions into titles on your own website’s blog.
Since these are the questions that people are asking regarding your industry, you’ll attract a lot of people by answering them.
Simply take a title, alter it a bit, and create a piece of content around it.
9. Share Your Most Popular Quora Answers
As you engage more and more on Quora, some of your answers will perform better than others.
Every once in a while, you’ll hit a goldmine of attention. Users will view, upvote, and share your answer more than any of your others.
The last thing you want to do is let all of that potential go to waste.
While your Quora followers will pay plenty of attention to the answer, you can gain even more attention by sharing the answer on your social media channels.
Go to your profile and click on “Answers” on the left side of the screen.
Then, find an answer that is particularly lucrative and click on the share buttons in the lower right-hand corner.
From there, you’ll be able to share your answer, generating more traffic to it, and even drive traffic to your website if you include a backlink.
10. Automate Your Quora Process
After you spend some time on Quora, you may find yourself buried under piles of strenuous and monotonous work. There’s no way around having to spend hours researching relevant topics and keeping track of answers.
Although Quora is relatively easy to navigate and has some impressive build-in analytics features, you may want to try ad hoc tools for streamlining the workflow.
There’re not many tools that feature necessary tracking and question-research capabilities. One of the few working solutions is QuestionsPro, a software that aims to automate lead generation on Quora.
The best thing about QuestionsPro is that find questions relevant to your website, Quora profile, or even a YouTube channel. This tool also incorporates several valuable metrics, that will help you estimate the traffic you get by answering this or that question on Quora.
11. Use Quora Ads
Most of the strategies I’ve included here are organic–you answer questions and drive traffic over time by offering value.
However, there is a quicker Quora lead gen strategy: Quora ads.
Just like other social media platforms like Facebook and Instagram, Quora also lets you pay to reach their audience by paying.
The platform allows you to create ads based on objective, including conversions, traffic, and, yes, lead gen. Then you define your budget, audience, and select your bids.
Quora uses native ads, which disrupts the user experience less.
Quora ads can be used as a stand-alone strategy, or you can supplement some of the organic lead gen strategies above with a few ads.
Quora is a fantastic platform to grow your business’s bottom line.
You can generate the leads that your business requires to survive and thrive.