Episode 108: Analyzing What Makes Content Go Viral in 2020 & Running DigitalMarketer’s Creative Team with Erin MacPherson

What makes an article go viral in 2020? In this episode, Director Of Content Development at DigitalMarketer Erin MacPherson explains the meeting she held with the DM team to analyze what making content go viral right now. Get Erin’s take on how we’re training our team to be better writers, what viral articles all have in common, and her leadership advice for new content directors, editors, and managers.

RESOURCES MENTIONED IN THIS EPISODE

The Know It All Guide To Color Psychology In Marketing + The Best Hex Chart
Flooding trapped workers at a Mexican bakery for two days. They spent it baking for Harvey victims.
DigitalMarketer Blog
Recess Blog
Scalable Blog
Erin on LinkedIn

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Spotify, Stitcher, or TuneIn.

The post Episode 108: Analyzing What Makes Content Go Viral in 2020 & Running DigitalMarketer’s Creative Team with Erin MacPherson appeared first on DigitalMarketer.