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You know the revenue is out there and you know an email campaign can help you get it. But how do you keep a strong handle on your campaign as it plays out over weeks and months?
Email autoresponders can save you a ton of time and deliver huge returns on campaign investment. Yet automation can be a double-edged sword.
The sad truth is that many thoughtful email campaigns become inbox wallpaper. It only takes a few mistimed or off-target emails before your audience starts to tune them out.
A good email autoresponder gives you the ability to connect with customers, at scale, without overwhelming them.
Or your team, for that matter. These products eliminate many of the tedious and repetitive tasks that are so essential to building relationships at scale.
Delight your customers with content they’re interested in. Get full visibility into your open and click-through rates and watch them climb.
Let’s walk through the best email autoresponders, what they can do for you, and how to select the right one.
#1 – Moosend — Best for Simple Marketing Automation
Moosend is an affordable email automation tool with an almost nonexistent learning curve. Yet for how easy it is to get started, Moosend users wind up automating their email marketing in really impactful ways.
It’s sad to think, but some companies spend thousands of dollars a month on ultra-powerful marketing automation software that they don’t really need. Plus, that stuff can be really hard to use.
With Moosend, you get a lot of freedom to customize your email marketing automation. There’s a rich set of triggers and actions all managed in a drag-and-drop interface. Workflows can be shared among team members, who can leave notes.
The Moosend interface itself is great at educating users how to automate and fine-tune customer journeys. With templates, preset workflows, and rich tracking capabilities, Moosend makes it simple to find what works for your unique subscriber base.
Leverage the AI to hyper-personalize your emails based on similar consumer preferences and other behavioral analytics.
They’ve recently added “And/Or” expressions to custom fields. This allows for a lot more customization in terms of defining triggers. Custom fields don’t have to be just one thing any more!
Without writing a single line of code, you can gain quick mastery of a deep set of email automation features that include:
Rich tracking, reporting, and analytics
Five types of subscription forms
Direct SMTP service
Embed product blocks in newsletters for shoppable emails
Native integrations with WooCommerce, Salesforce, WordPress and dozens more top products
Moosend has a free forever plan, which is capped at 1,000 subscribers, and comes with many of the best features. For additional subscribers, you’ll need a Pro plan, which starts at $8/month.
The exact price will depend on the number of subscribers you need to accommodate. For example, 25,000 subscribers is $100/month. The Pro plan maxes out at 200,000 subscribers ($608/month), with custom plans available to reach an audience of any size.
Compared to other, more expensive options, Moosend tends to be much easier to use even with many of the same essential features. Try MooSend for free.
Klaviyo ties into a CRM or ecommerce platform and makes it easy to deliver ultra-personalized content via email.
No more unfocused email blasts to the public. Instead, Klaviyo allows users to build out unique customer journeys for long-time fans and first-time window shoppers.
Because it has native integration with customer data sources, you can get pretty fine-grained with the segmentation.
And, with the simple user interface, anyone on your team can start maximizing the relevant content every visitor sees.
Klaviyo iworks across many channels, allowing you to expand your subscriber base via Facebook, for example.
Nurture individual leads from a 10,000-foot view by using the features in Klaviyo’s extensive toolkit:
Email personalization for first-time buyers, regulars, VIPs, and more
A/B split testing
Drag-and-drop, WYSIWYG email editor
Responsive templates optimized for web and mobile
Shoppable product recommendations in email
Rich selection of behavior-based triggers
Comprehensive segmentation options
The free plan for Klaviyo maxes out at 250 contacts and 500 emails, after which you will be asked to upgrade. Paid plans start at $20/month for up to 500 contacts and unlimited email sends, climbing higher depending on the size of your contact list. Try Klaviyo for free.
GetResponse has provided one of the simplest, most effective email autoresponders for more than 20 years. Over that time, they’ve added features and evolved the UI to keep it one of the most useful products on the market.
Their experience shows. They know what works, why, and how to help you get set up.
For one, GetResponse offers hundreds of professionally designed templates to communicate with customers at every step of their journey.
The built-in sales features are also really nice, and really set GetResponse apart from the other easy-to-use autoresponders. Even their Basic plan comes with a sales funnel, unlimited lead funnels, and unlimited landing pages.
With other email autoresponders, you’re going to have to integrate your pipeline. With GetResponse, you can keep daily operations under one roof.
Along with a flexible email autoresponder, GetResponse has a number of other useful features to help you connect with customers:
Unlimited email sends
Transactional and time-sensitive emails
Drag-and-drop email editor with mobile and inbox preview
Add content blocks, videos, buttons, and social media icons to emails
List and calendar views for email scheduling
GetResponse doesn’t have a free forever plan, though they do offer a free trial. Pricing starts at $15/month for 1,000 contacts with their Basic plan, which comes with all the features listed above.
And much more. Honestly, the Basic plan is far from basic.
At the Plus and Professional pricing tiers, you have more features like webinars, as well as greater degrees of customization.
Their top tier plan, Max, comes with a dedicated IP address, SSO, and other features designed to secure and streamline enterprise email marketing and sales. Try GetResponse for free today.
MailerLite is used by more than one million companies, startups, and freelancers because it is an intuitive, budget-friendly platform that delivers results.
Its free version lets you send 12 emails per month to 1,000 subscribers, which might be all some people need to get started.
For an email autoresponder that’s easy to use, MailerLite comes packed with simple, yet powerful features that help you optimize your campaign.
I like using A/B split testing to send two variations of an email and see which one performs better.
The clean MailerLite interface gives your teams the control they need to communicate effectively with your subscribers.
Some of its best features include:
Automate RSS to email
Time-zone based email delivery
Auto resend unopened emails with alternative subjects or personal messages
Segment subscribers based on a varied criteria
Rich email personalization
Target specific interest groups by tagging subscribers or inviting them to self-select
Track email campaign activity with detailed reports
Click maps to analyze subscriber interaction with your emails
MailerLite also comes with features to customize your website experience, like pop-ups and embedded forms, as well as an amazing drag-and-drop editor to craft striking newsletters.
Better still, it’s very affordable beyond the free version.
Free: Up to 1,000 subscribers, 12,000 monthly email limit
$10/month: Up to 1,000 subscribers, unlimited emails
$15/month: Up to 2,500 subscribers, unlimited emails
$30/month: Up to 5,000 subscribers, unlimited emails
$50/month: Up to 10,000 subscribers, unlimited emails
As a free email autoresponder, MailerLite is hard to beat for any small business. You get a free website with five landing pages, a drag-and-drop visual email editor, and advanced segmentation features.
It’s almost unreasonably generous.
For organizations that need the paid plans, the price is still very competitive and the premium features will pay for themselves many times over.
Automated, personalized emails go well beyond using a contact’s name in the subject line.
With Klaviyo, for example, you can automate the inclusion of product recommendations in the body of your email based on a contact’s location, past purchases, current weather, and so on.
Some autoresponders leverage machine learning to suggest products that other shoppers with similar tastes have ordered.
The best tools help you nail the easy stuff—like greeting subscribers by name and remembering their birthdays—while helping you convert customer data into revenue.
Tip: the better your email segmentation strategy, the easier it will be to leverage personalization, especially at scale.
As your contact list grows, it’s going to include more diverse customers at different stages of their buying journey.
You are going to want an email autoresponder that gives you the ability to manage this growing list and provides visibility into the ongoing performance of your campaign.
We all know about open rates and click-through rates. Those are important, but make sure you find something that lets you drill down into what matters at the end of the day, like sales per email, ROI per email, and total sales per email sent.
Staying effective in the long term means making adjustments. Campaign management tools help you figure out what’s working and what to change.
Email and Subscriber Limitations
Typically, email autoresponder pricing is based on the number of subscribers you have and the number of emails you send each month.
This should be a pretty straightforward consideration. But if your goal is growth, factor in how many more you’re looking to add to your list over the next month, quarter, or year.
If your email marketing strategy takes off and you need to bump up into a higher pricing tier, will that be a problem for your budget and ROI?
Many people begin the search for an email autoresponder only to discover that what they actually need is an email marketing platform.
Every tool I’ve included on my list of top products handle more than a simple autoresponder. Here’s the entire list one more time:
The closest option on this list to a dedicated email autoresponder is MailerLite, which still comes with way more than simple email automation capabilities. It’s a really good option (and price) for companies that already have great CRM software and really just need the email autoresponder capabilities.
Mailchimp and Moosend are more feature-rich than MailerLite, but both remain incredibly easy to use for non-specialists.
GetResponse works well for sales teams because you’ve got conversion funnels and the ability to host webinars is baked in.
Klaviyo is probably the most comprehensive tool on this list, and it works incredibly well at automating the processes necessary to run a successful email ecommerce campaign.
I like all of these email autoresponders because they help you benefit from the unavoidable trial-and-error associated with email marketing.
No campaign is ever going to be perfect, but the right tools will help you continually evolve your strategy to meet your customers where they are.