The constantly updating feed, the easily digestible length of the posts, and how funny all the memes are all add up to make it a place where a couple minutes can quickly turn into a couple of hours. Fun to use does not always mean productive to be on—unfortunately for us all.
The secret to making Twitter time less wasted is to make sure that, in between the memes and the goofy videos, there is actual content that can help you become a better marketer. Lucky for you, there’s plenty of it available on the platform.
Here are 7 Twitter accounts that every marketer should follow.
Knowing the trends of the industry is integral to a marketer’s success, and this page provides exactly that. Because it is run by Google, it gives you up-to-date news and analysis about Google analytics and YouTube trends. They also discuss the marketing industry and where their experts think it is headed, which means a lot coming from the company that provides some of the best analytics software that marketers use. This page provides a little bit of everything for marketers, and it’s definitely a must-follow.
As the Head of Content at MarketingProfs and a Wall Street Journal bestselling author, Ann Handley is constantly called upon to share her expertise in the marketing world. And she does this through her Twitter. Not only does she post podcasts and articles of her own, but she often links to other great content that other marketers post. Her content also often features other experts in the industry, giving you lots of different perspectives on topics. Handley’s page is the epitome of tactical, and is undeniably worth your time.
Baer primarily uses his Twitter page as a place to link to all of his live recordings, audio clips, and podcasts. He covers everything from B2B marketing tactics to LinkedIn advertising, and he’s a great follow for people who are interested in how to become better marketers. He also interviews industry leaders and other marketers for successful brands. And if you use his page more like a list of resources instead of a traditional social media page, you’ll maximize what you can get out of it.
Amy Porterfield is a marketing trainer who posts lots of the helpful webinars, podcasts, and online courses that she provides—many of which are free. She runs milti-part seminars that people can sign up to attend and also shares articles from her website. She doesn’t post as often as some of these other pages do, but when she does, it’s worth paying attention to.
Content Marketing Institute posts articles, infographics, statistics, and links to webinars. With almost 300,000 followers, they’re definitely one of the more popular content marketing accounts on Twitter right now, probably because their followers actually get something out of their content. And they post a lot of it, so there’s always new content marketing tactics for you to read up on and learn about.
Search Engine Land primarily uses their Twitter to link to articles on their website, all of which are tactical and useful to any search marketer. They also conduct surveys that show you how people in the public, and the marketing world, feel about a given topic. They post a lot about Google’s search algorithms and other news and tips that pertains to SEO. So if you need to sitch on search, the next time you are scrolling through Twitter, give their articles a read.
AJ Ghergich is an SEO and content marketing expert with lots of stories and guides for his followers to consume. He exclusively shares content marketing and SEO content, so his posts are extremely focused and hyper-tactical. He posts things that he creates himself, but he also shares the best content marketing news, tips, and guides available on Twitter. If you’re a content marketer, you’ve got to check out AJ Ghergich.