You know that your site lacks authority and that you need to build links and citations to strengthen your pages in the SERPs. However, with so many different methods for building links, it can be hard to decide on which strategies to implement first and those activities that will benefit your website’s visibility the most.
Gaining quality links is now harder than ever before, however, if you’ve got the resource and in house expertise, it’s highly recommended that you try and build links in websites that are relevant to your industry niche, national news articles or high authority sites through a consistent digital PR effort. This will typically allow you to reap the most SEO benefit, as links in these outlets are often more valuable.
With digital PR and link building having evolved significantly over the last five years, questions have also been raised as to whether targeting business and local online directories is still a relevant and worthwhile activity in 2020. While most research now suggests that they are now a much smaller ranking factor than they once were, it is worth noting that directories can still drive traffic and trust – and while it is not advisable to rely on them – they are often low hanging fruit that are fast and easy to obtain. If targeted correctly, directories can also provide a good base from which to build on with further digital PR and content marketing efforts.
The key is to target directories that are respected, have a solid domain authority and are relevant to your niche, which will vary for every business. That said, there are also several free directories that will be relevant for a number of businesses across different sectors: