(This is the transcript from our new video so it may not read as well as a normal blog post would)
Hi, my name is Kelly-Anne , Client Services Manager here at Koozai. In this video, I’m gonna show you how to view your competitor’s Facebook ads via their business page. As part of Facebook’s 2018 efforts to address privacy concerns, Facebook released an adds transparency tool that allows users to view which ads a Facebook page is currently running. This publicly available information can help you get a better view of the types of ad campaigns your competitors run and their strategic goals. Of course, some companies may throw in some fake ads in their campaigns on purpose if they suspect that competitors are keeping a close eye on them. However, if you track this information on a regular basis, you can start to recognize trends and changes in their strategy. To see your competitor’s ads, open their Facebook page and click see more in the transparency box on the right-hand navigation. Then click go to ads library in the ads from this page box. You can now see all the ads your competitors are running. If they’re running ads in multiple locations, you can choose the filter up here. Koozai can’t any run out of the United Kingdom. Then you can go on because I’m in the, your competitor’s ads. So you can click on see ad details and you can see the messaging they’re using, the landing page they’re taking the ad to and the CTA. And then you can check another ad. So make sure you keep a close eye on your competitor’s ads to help compete with them on social media.