Keep your Twitter post schedule in mind when you’re adding to your editorial content calendar.
And remember to tweet links to your content more than just once. Posting a single time is a big mistake that tons of brands make on Twitter. Reposting content will bring in huge results.
Reposting is important because not everyone will see your content if you only post it once. It’s important to space out tweets so you’re on people’s timelines at a constant rate.
But how do you know exactly when you should tweet?
There are tons of tools out there that can tell you the optimal time for you to share content online, including Twitter’s Insights Tool which will tell you when to tweet by finding out when your followers are most active. (We’ll talk more about helpful Twitter tools later.)
In addition to planning content for each day of the week and resharing it, you should plan seasonal content, too.
For example, you should start thinking about special tweets and content for Christmas by late November and early December.
The same goes for Thanksgiving- and Halloween-themed posts, too. Come up with some unique seasonal content you can share when hashtags like #Christmas are trending.
Don’t forget to promote your tweets, too. Here’s how.
Trending topics appear on the Discover tab, Twitter app, and on the left-hand side of your dashboard.
With Twitter Amplify, you can align your video content with the most relevant publishers on Twitter.
There are two different ad formats, either pre-roll or sponsorships, which are a 1:1 pairing with another Twitter publishers.
This is a premium, mass reach ad that takes over users Timeline and the Explore feature with an ad at the top of most users’ feed. You can choose a timeline take over for maximum reach or a trend takeover, which places an ad on the Explore tab.
These are pricey, but have a massive reach.
Twitter Live Ads
Twitter Live allows you to share real-time videos on Twitter. Twitter Live ads do exactly what you’d expect — they allow you to promote live videos on the platform to increase engagement (and gain followers!)
Choose the Right Types of Ad Campaigns
You can choose Twitter ad campaigns based on your objective, and you can select which results you want to pay for within each campaign.
For engagement campaigns, for example, you could simply promote tweets like I just mentioned. You only pay for each initial engagement per user, so you’re only paying when someone interacts with the tweet.
For impressions on promoted tweets that don’t end in engagement, you won’t pay anything.
Here are the different ad campaign types.
Followers: Promote your account and pay for each user that follows you.
Awareness: Promote tweets to a large audience. You pay for impressions with this type of ad.
Video views: Promote a video and pay for the number of users who view it.
Website clicks/conversions: Promote tweets to people you want to visit your site. Here, you pay per click, but you can track conversions and include buttons, videos, or carousel ads.
Re-engagements/App installs: Promote tweets to users who haven’t used your app in awhile, or to users who haven’t downloaded your app in the first place.