So if your site isn’t fast, both your audience and Google will think poorly of it. You’ll lose visibility and traffic.
So, how fast is your site?
Because if it takes longer than one or two seconds to load, you’re losing traffic right this moment.
It’s okay if your site is slow. There are steps you can take to make it faster to ensure you don’t let a single visitor slip through your fingers. Here’s how.
Step 1: Test Your Mobile Site Speed
Before you do anything else, you should test how fast your mobile site really is.
You might think it loads just fine, but it could be slower than you think.
One of the best mobile tests is from Ubersuggest. Here’s how it works:
Step #1: Enter Your URL and Click “Search”
Step #2: Click “Site Audit” in the Left Sidebar
Step #3: Scroll Down to “Site Speed”
This is where you’ll find the loading time for both desktop and mobile devices. This shows that my site’s mobile loading time is 2 seconds, which is an “excellent” score.
It also tests speed related to six key elements of your website:
First Contentful Paint
Time to Interactive
First Meaningful Paint
First CPU Idle
Estimated Input Latency
If your site speed is excellent, you shouldn’t have any concerns. But if there’s room for improvement, don’t wait to take action. Every additional 0.5s it takes to load your site increases the percentage of visitors that will leave.
I’m going to address the most common causes of slow mobile sites and explain what you can do to improve yours.
Step 2: Perfect Your Mobile Site Design
Think back to when you designed your site.
Did you have mobile devices in mind?
I’m guessing you didn’t. (If you did, give yourself a pat on the back.)
If you didn’t now is the time to rethink your design with a mobile-first mindset.
Mobile sites have changed a lot in the last few years.
It used to be that sites would have two versions, one for mobile and one for desktop.
A mobile site is easily identified by the “m.” subdomain:
In this situation, the mobile and desktop sites are two completely different animals operating separately from one another.
This is no longer the case. Now, most sites use responsive design.
Responsive design allows you to have one site that dynamically changes depending on how it’s being accessed.
So your mobile and desktop users will be looking at the same site, but it will appear differently on each device.