Fix My Churn collaborates with tech companies with a monthly subscription business model.
The company applies top-notch SaaS copywriting skills to craft relationship-based email sequences to keep customers happy.
#4 Action Rocket – best for custom HTML & CSS enterprise email
Action Rocket needs no introduction in the enterprise email marketing sector.
This company even partners with the top email marketing software brands like MailChimp, Litmus, and Campaign Monitor to drive innovation in the email space.
Action Rocket has years of experience strategizing and executing custom HTML and CSS email and CRM development programs for enterprise companies:
Founded in 2011, the company works with a knit-team of experienced developers who are excellent at strategy, design, and coding of complex and customized email programs.
And their clientele speaks for themselves, including the BBC, Marks & Spencer, Global Radio, and many others.
#5 SmartMail – Best for eCommerce email marketing
SmartMail is the Done For You (DFY) email marketing company that comes highly recommended by ecommerce businesses.
This company handles everything ecommerce email marketing for online stores. And excel most at launching campaigns based on automated triggers.
Across the customer lifetime cycle, SmartMail is exceptional at strategizing and executing optimized email marketing campaigns for ecommerce businesses.
And they have a track record and excellent results to show.
SmartMail has generated over $187 million in revenues for ecommerce brands via email, sent billions of emails, and serve over 87 businesses, including Skechers, French Connection, Cotton:On, and others.
5 Characteristics That Make a Great Email Marketing Company
What characteristics make an email marketing company great?
They are as follows.
1. Well-versed in content creation
Most companies get buried in strategizing and outlining plans for email marketing.
A lot of thought goes into a successful email marketing campaign.
From strategy to the acquisition of email addresses, selection of email marketing software, email copywriting, and campaign management, they all require some different kind of expertise.
Established email marketing brands are never a one-person show. It is usually a team of experts, collaborating to drive results.
And that’s one characteristic of top email marketing companies: Displaying the entire team that works to plan, execute, manage, and optimize email campaigns:
What to Expect from a Great Email Marketing Company
Ultimately, an exceptional email marketing company to help you turn email into a real business growth channel that:
Nurture prospects into customers
Facilitates customer relationship management
Turns email marketing into a reliable content medium.
But to get to these benefits, there are steps to expect before you start working with one. Some of the most notable ones are what follows.
1. A discovery session
As you saw in the review and categorization of the best email marketing companies based on their areas of expertise above, not all can serve all clients across all industries.
To determine if they can solve your specific problems, excellent email marketing companies start by getting to fill an inquiry form.
Filling this inquiry form allows you to share your challenges and business goals related to email marketing.
After filling this form, expect a discovery session where an expert would talk one-on-one with you to understand your needs better.
2. Research & strategy recommendations
A discovery call allows the company to gain more clarity and context about your business needs relevant to email. But, don’t expect them to propose a solution right off the bat.
Top email marketing brands would typically use what you shared with them to delve into research.
From there, they can make sense of how to tackle your challenges and identify the best possible strategies they can deploy to work with you.
Expect to receive a summary of their research and recommendations via email or another call, which usually ends with deciding if you’re fit to work together.
3. A contract with project deliverables
If everything goes well up to this point, and you like their recommendations, expect a contract that outlines what a top email marketing company would do, and what it’ll cost to work with you.
This contract also outlines project timelines and deliverables, legal requirements to work together, and your expected investment.
4. Client onboarding
If the contract, project scope, deliverables, pricing, and others look good, exceptional email marketing companies would have a custom onboarding process to initiate the process of working with your company.
This onboarding process will help you and the company to establish an understanding of how to manage your product, and any other thing necessary for a smooth working relationship.
Start Email Marketing from Day One
Don’t make the mistake of starting email marketing later on.
Most businesses recognize the need for social media, SEO, content marketing, and others early on, but they leave emails to the backseat because it is not trending.
Well, you shouldn’t.
A few reasons to take start email marketing from day one are:
Marketers who used email marketing to segment their audience said they saw a 760% increase in revenue.
Whether you do email yourself and get help from one of the top email companies, get started today.