For example, you don’t have to manually export and import lead data. Instead, you can use a tool like Zapier to quickly build out an automated process.
Zapier connects with just about every marketing software you can think of, including MailChimp, Gmail, Facebook Ads, Slack, and many of the biggest CRMs on the market.
So if you get a few people submitting phone numbers in your Facebook lead ads, you can send them directly to your CRM, your messaging platform, and even various SMS marketing platforms. All at the same time!
Here’s a few of the texting apps they work with, or you can search here.
Let’s dive straight in, shall we?
First, select Facebook Lead Ads from the workflow ideas list.
Next, select it as your trigger.
So whenever a lead fills out your lead capture form, it will trigger the following action that you want to set.
I’ll show you how to set that up in one second. But it could be anything from sending that lead form information to your CRM to connecting it to your SMS marketing software.
Now, let’s select this action once you’ve connected your Facebook account to Zapier’s workflow.
The action determines what happens with the data from your lead forms.
For example, you can instantly add a new lead to your SMS app of choice. Then you can even automate the first message that will go out to them after they’re added.
All of this automation saves you countless hours of manually transferring data and information.
Let’s be honest: SMS marketing can be kinda spammy.
It has evolved a lot over the past few years, though.
People are attached to their phones more than ever, and SMS marketing allows you to get direct access to your customers.
If you can get them to opt-in, they’re never going to miss an update or offer from your company ever again.