Okay, fine. Beyond that, a brilliant marketing plan can launch any product—yes, any product—into a multi-million-dollar enterprise. There are hundreds of examples of this. Think Squatty Potty and Poo-Pourri and HelloFlo Period Packs. In each case, a product with a seemingly limited audience and tough market has blown up into a huge, viral money-maker.
And if Squatty Potty can sell $33 million in toilet stools a year, imagine what you can do with your product.
All you have to do is be like Marketer #3 and step outside of “the way we’ve always done it” marketing and come up with a plan that not only addresses your ideal customer, but also how you will reach that customer and how to show them the value in what you are trying to sell them.
How do you do that?
Well, you don’t have to go to a bar with your team. (Although you can.) And you don’t have to embarrass yourself making videos with pooping unicorns or uterus piñatas. (But again, if you want to, you totally can.)
Instead, you need vision.
Rainbow unicorn poop vision.
While we can assure you that the meeting in the bar with the Chia Pet geniuses was one amazing meeting, we can also assure you that it wasn’t a one-off. Ideas started there, but they continued in the weeks to come in the office, in board rooms, and in marketing meetings where smart marketers like Marketer #3 made those ideas come to life… and turned Chia Pets into a must-have, must-by product for pretty much everyone in the entire world.
At DigitalMarketer, we love marketing. (Surprise, surprise, right?) We wake up in the morning thinking about marketing, fall asleep dreaming about marketing, and talk about marketing over our Caesar salads at lunch.
That’s why we decided to use this love of marketing to create a EPIC Challenge to help businesses overcome any stalls in growth and start to profit during COVID-19. If your ideas rival those of Chia Pet and Squatty Potty and HelloFlo, you can only imagine the level of excitement around our offices.
Actually, we take that back. You can imagine the level of excitement. It was probably equivalent to yours on the day you found out that there’s a Groot Chia Pet.
And so, with that, we remind you that we believe in you.
Think rainbow unicorns.
Think cherry slush nail polish and festive 1950s style parties.
Think outside of the expected customer avatars and metrics and be willing to map out a new plan—a plan that will be anything but horse crap.
Think about a big vision and be willing to execute.
Just don’t think about Chia Poo. Someone already thought of that. We’re not sure it was Chia’s best marketing idea.