You’re leaving money on the table and missing out on a competitive edge.
In this post, we are going to dig deep into everything you need to know about Facebook Marketplace, how to create your first listing, the benefits, and what you can do to boost your sales on the platform.
What Is Facebook Marketplace?
Facebook Marketplace is like Craigslist and eBay…only better.
It’s a peer-to-peer platform where you can buy and sell new and pre-owned items.
Facebook Marketplace is the newest way for e-commerce businesses to make sales and take advantage of the social media network’s 2.7 billion monthly active users WITHOUT spending a dime on listings or ads.
All you need to do is upload your item, and in under 60 seconds, you’ll gain access to a local audience ready to buy what you’re selling.
6 Benefits of Selling on Facebook Marketplace
Facebook Marketplace Is Safer than Other Platforms
What makes Craigslist “untrustworthy” is the lack of accountability and transparency.
On Craigslist, you can pretend to be anyone, and there isn’t a lot of information to help buyers and sellers weed out those pesky scammers.
With Facebook Marketplace, there is an added layer of trust. Each buyer and seller is connected to a Facebook account.
It gives you the option to snoop and double-check the person is “real” by:
Looking at profiles
Checking how long the account has been active on Facebook
Seeing previous Marketplace activity
Reporting any suspicious sellers and buyers
While it’s no guarantee Facebook Marketplace is scam-free, its lack of anonymity is a safer option for everyone.
It’s Free to List an Item
The best thing about using Facebook Marketplace?
You don’t need to pay a single cent to the platform.
It’s free to create a Facebook personal account or business page and free to list an item.
Facebook Creates a Personalized Shopping Experience
Facebook’s powerful algorithm doesn’t stop at your newsfeed.
When you click on Marketplace, it greets you with “Today’s Picks.” A curated selection of items related to past searches, likes, and interactions on Facebook.
If your item lands up here, it almost guarantees the user has some interest in what you’re selling.
When you combine that with the platform’s localized shopping experience, it once again boosts your chances of a sale, and that’s some powerful stuff.
How to Sell Products on Facebook Marketplace
Setting up a listing on Facebook Marketplace is ridiculously easy.
The “platform” is built into Facebook’s desktop site and mobile app, and it takes only a minute to set up a listing on Facebook Marketplace. Whereas on platforms like eBay, the process is much, much longer. With more fields to fill out, it can take a larger chunk of your time getting your items listed and live.
Want in on all the action?
Follow these four easy steps to get your first Facebook Marketplace listing up on the platform.
Step 1: Access Facebook Marketplace
Log onto Facebook via your desktop and select Marketplace on the left-hand side of the screen.
If you don’t see it on the menu, click the “See More” button, scroll down until you see the Marketplace icon, and select it.
For smartphone users, open the app and tap the “shop front” icon at the top of the screen.
NOTE: You don’t need a separate account to use the feature. You can sell with a personal or business Facebook account.
Step 2: Create Your First Listing
On the left-hand side of the screen, click the blue “+Sell Something” button.
A new screen will load, prompting you to choose a listing type from the following options:
Item for sale
Vehicle for sale
Property for rent or sale
For mobile users, tap the “Sell” button at the top of the screen and select your listing type.
Step 3: Fill Out Your Listing
Next, fill out the following information about your listing:
Add photos (you’ll need AT LEAST one)
Create your listing title (remember to use keywords people are searching for)
Add your price
Choose a relevant listing category from the drop-down list
Select the condition of the item you’re selling from the drop-down list
Add relevant product tags
Add your location
Select the number of items available
Delivery method (shipping or local pick up)
Shipping rate (if applicable)
Facebook Marketplace Categories
You can list items in the following categories:
Clothing & Accessories
Home & Garden
When you’re done, click “Publish”, and your first Facebook Marketplace listing is officially live!
Step 4: Closing the Sale
Once a potential buyer stumbles across your listing, you can discuss all the details through Messenger.
When you’re both happy, payment is made through processors like Shopify or BigCommerce.
How to Increase Your Facebook Marketplace Sales
Maximize your sales on Marketplace with these simple yet effective tips and tricks.
Do Your Research
Before you create your first listing, do your research.
Hop onto Marketplace and see what items are popular in your niche. You can do this by sleuthing on categories to see the best-sellers and visiting business pages.
If a page has a store, the top-performing products are always listed first.
By putting in the time to see what’s trending on the platform, you’ll get a good idea of supply and demand, price points, and how you can differentiate yourself from everyone else.
Use Facebook Ads
Once you know what products are popular, you can create Facebook ads for your listings.
And because you’ve done your research and know there’s a strong interest, you’ll see a much higher ROI and an increase in sales.
Using ads also allows you to retarget people who have bought from you in the past and follow your page.
Optimize Your Listing with Keywords
SEO isn’t only for websites and bloggers. The same principles apply to Facebook Marketplace.
If you want your listing to rank on the search results and get found by your ideal customer, you need to make sure you’re using the right keywords.
Optimize your listing by using your main keywords in the title and semantic keywords in the product’s description.
For example, let’s say you’re selling an iPhone. A buyer would want to know things like:
The condition of the device
What accessories it comes with (like a charger, AirPods, etc.)
Those are all keywords you want to include in your listing to rank higher in the algorithm.
Improve Your Photos
93% of consumers say visual appearance is the key deciding factor when making a purchase.
So if your photos are a blurry, pixelated mess and you have no sales, it’s time to up your product photography game.
The good news?
You don’t need to hire a professional photographer.
You can get high-quality photos using only your smartphone.
All you need is:
Good, natural lighting
A clean background (a solid black or white background works best)