It might seem obvious to say that by simply not having your ads disapproved will help increase your account quality, but it is not as simple as that. There are many factors that can increase or lower the overall quality, and by doing these simple steps below, you’ll have a top-quality account with minimum risk of Facebook disabling your account.
Read and re-read Facebook Policy
This one might seem the most obvious but to fully get to grips with Facebook policy is to physically go through and read it. It may not be the most riveting, and a lot of it is obvious, but it’s a good idea to skim through Facebook’s ad policy and guidelines every now and again as these policies are forever changing and adjusting to the current climate. Once you have been through it a few times you will begin to understand the importance of creating ads with policy in mind. Before you know it, you will never get a disapproved ad again, or you will understand why an ad was rejected even before you read the rejection notes.
Go through Facebook’s Blueprint Training
This one is closely linked with the Facebook Policy. Once you feel you are comfortable with Facebook’s guidelines, it’s best to do their free training course. This will help you understand the policy in a practical setting. If you pass, you’ll receive a digital certificate which you can show off to your friends and colleagues!
No Restrictions or Violations
We recommend making sure that the Facebook page that is linked to your ad account does not violate community guidelines. Your page quality is important to your overall account quality, and it is best to brush up on the community standards. Things to consider include privacy, authenticity, safety, and dignity. Your page must be a safe space for people from all walks of life, and your message must match this. Facebook do not tolerate hate speech and anything that goes against international human rights so it is best to adhere to these as much as possible. This also means blocking or deleting messages and comments from followers that go against these guidelines.
If, after reading through the ads policy, you still find yourself with rejected/disapproved ads, its best to make edits as soon as possible to make them match the policy. However, there may be times when your ads are disapproved even if you have followed the guidelines to a T. If this is the case, you can request review and add any notes on why you feel the rejection was a mistake. Most of the time, you will find that your ad rejection was a simple mistake from Facebook’s review process, and you’ll have your ad approved in no time. The quicker you request review your ads, the better your account quality will be, so make sure you do this if you are 100% sure you were correct.
Don’t hit the 250 ad limit
The chance of reaching 250 ads in an ad account is unlikely but not impossible. This won’t be too much of a problem but in order to keep your numbers low, it’s best to delete any ad campaigns that have stopped running or have been paused for more than a year. However, we recommend downloading any reports that you need before deleting any ads. This will make you future proof if you ever need to go back and revisit old data for long term reporting. Though we doubt you will reach the limit, it is best to follow these guidelines if you find yourself with a jam-packed ad account.
We hope these points have helped you understand the process that goes into increasing your Facebook account quality. For anything paid social or digital marketing, check out our other blogs.