You can also use the Google Keyword Planner tool to come up with content ideas. That’s because there will be some coherence between Google search results and YouTube search results.
Let’s stick with the topic of ‘pencil drawing.’
In the ‘Your product or service’ box, enter a keyword-based on your business. If I were running a business that taught people how to do a pencil drawing, I’d enter ‘how to do a pencil drawing.’
You want to keep the keyword broad at this stage because it’ll allow for the keyword tool to develop a wide range of ideas for you.
Once you’ve entered the keyword, you’ll then see this page. It shows several ‘Ad groups’ of keywords.
Each group of keywords centers around a certain topic.
As you can see, I’ve arranged the groups in terms of ‘Average monthly searches’ and descending order. This gives us a sense of where there might be a lot of competition.
Let’s click on the mid-range group called ‘Drawing Techniques.’
I’ve highlighted a few keywords that might represent good YouTube content opportunities.
I chose these keywords because it’s clear to see how you could create a focused, high-value video centered around these keywords.
You might think that these keywords don’t have that many searches and, therefore, aren’t worthy in terms of effort required.
However, remember we’re not just going to post a handful of videos and then be done with it.
Cultivating a YouTube channel so that it eventually has many subscribers often requires posting a lot of content. In fact, the biggest YouTube channel has over 4,200 videos.
If you want to publish massive amounts of content while keeping it relevant, you need to be able to niche down your content as much as possible, so each video provides value.
If you niche down, it’s only natural that the level of searches per month will go down.
Even if you focus on low volume keywords, they’ll all come together to help you build momentum and establish yourself in a YouTube niche.
You’ll also notice there isn’t a ton of content for those lower volume search terms, which represents an opportunity.
Look at what happens when I type in the ‘Simple drawing techniques’ keyword.
There’s a playlist there, but other than that, there aren’t any fully optimized titles or even videos based solely around the topic of ‘simple drawing techniques.’
Improve the Production Quality of Your YouTube Videos
Production quality shouldn’t be a top priority, but it can definitely increase the number of YouTube subscribers after a certain point.
As long as your videos are rich in value and provide the viewer with the information they need, you’re doing a good job.
When the videos start to bring you a return, then you can focus more on production quality.
Here are a few tips.
Ensure what you’re saying can be easily heard. You must speak clearly and enthusiastically. You’ve got to project your voice.
Otherwise, people might not be able to understand what you’re saying. They might even get bored.
You don’t need to act like an extrovert; just try and prevent your voice from becoming monotonous.
If you’re recording your content using a phone or a laptop, the microphone might not be enough. So, you may want to invest in a quality external microphone.
However, test it to see how things actually sound before you make this investment.
You also need to ensure that your video is easy to watch.
You don’t want to make it hard work for your viewers to see what is going on. This means you need to ensure lighting is adequate.
If you’re recording a talking head style video where you’re talking to the camera, ensure that your face can be clearly seen.
If someone is recording you, then ensure the camera isn’t shaking.
If you’re recording your laptop screen, make sure your actions can be clearly seen and that anything you type can be read.
Use Video Editing to Improve the Quality of Your YouTube Videos
When it comes to video editing, you have a couple of solutions. When speaking about video editing, what we’re referring to is improving your videos’ style and not so much about removing minor mistakes.
More often than not, you’re going to make minor mistakes when recording your video. You don’t need to put tons of focus into removing these bits, as they don’t harm your video all that much.
In fact, they might even help your video as they let other people know that they’re dealing with a real person rather than a sly media marketing salesman.
Where editing can come in handy, though, is when you need to create cuts in your video or add a title screen.
If you’re not an accomplished video editor, you could seek someone from Upwork or perhaps even Fiverr.
Alternatively, you could purchase a video editing suite and learn to do everything yourself.
That method might save you a bit more money, though you might end up spending a lot more time learning how to edit videos on your own. This takes time away from your media marketing.
That might not be the best trade-off, depending on your circumstances.
As mentioned, you don’t want to over-edit your videos, though you want to give them a sense of style that separates you from the crowd.
Often, the easiest way to do this is by having custom intro music and a custom title screen.
Another way that you can post incredible content is by creating videos based on your product being used.
Demonstration videos can go a long way in showcasing your product as something worth buying.
You can even turn some of your blog posts into videos. Nearly 59% of executives would rather watch a video than read a chunk of text.
Okay, so that’s the basics of creating incredible content.
The next point will be essential if you want to ensure that your YouTube subscriber rates grow consistently over time.
Get More YouTube Views by Posting Often and Consistently
This is probably the hardest part of growing a YouTube following — though it can also be one of the most important.
These are videos that will relevant whether they are viewed today or five years in the future.
This will apply to some niches more than others.
For example, I spoke earlier about the pencil drawing business, which naturally lends itself to producing a lot of evergreen content. A video about Instagram marketing, however, might be out of date in five years.
Take a look at your niche and see if you can create ‘how-to’ videos that will stand the test of time.
Even if you’re not looking to create evergreen content, it’s worth creating ‘how-to’ videos to provide value.
Optimize Your Videos to Increase YouTube Subscribers
Before anyone can become a subscriber to your channel, they need to first click on your videos.
No matter how good your video is, once it is seen in the YouTube search engine or sidebar, it will have some competition in the form of other videos.
So how do you get people to pay attention to and click on your video?
You need to focus on three areas — the headline, the thumbnail, and the description.
These three elements will have the biggest impact on influencing YouTube users to click on your videos. Be sure the meta tag is relevant and includes key points.
This is because they’ll help your rankings in the YouTube search engine. They’ll also improve your videos’ ability to entice users to click on them and share them on social media.
YouTube categories and cards can also drive clicks, so we’ll cover those too.
How to Create a Good Headline for YouTube Videos
If your video is based on a certain keyword, then the video’s title must include this keyword.
When you do this, you increase the chances of someone clicking on your video.
If the video’s title matches what they were searching for, they’ll assume that the video covers everything that they need to know about that topic.
Of course, that doesn’t mean that you should be ridiculous in how you’re creating your titles.
Today, you have the option of using YouTube cards. You can add up to five cards to your video with a customized image, text, and call to action.
Here’s how you would go about creating a ‘YouTube card’ for your video.
Select the ‘Video’ option inside of the ‘Video Manager.’ Then click on the ‘Edit’ drop-down menu for the video you want to add a card to.
Then select the ‘Cards’ option.
You should then see this screen.
Click on the ‘Add card’ option and then choose the ‘Channel.’
Then, enter your channel name and add text.
The teaser text is the text that appears on the little graphic that appears in the video.
Here is how it will look:
If you want to adjust when the card displays the ‘teaser text,’ adjust the slider below.
You’ll notice, however, that the ‘i’ will always be visible in the video.
If people hover their mouse cursor over the ‘i,’ they’ll see the following.
This card will also appear at the time that you have chosen above.
Clicking on this will take users straight to your YouTube channel. However, no subscriber box will pop-up.
Engage Your YouTube Audience
Another way to boost your YouTube subscriber numbers is by engaging with your audience and creating a community.
There are several ways that you can do this.
Respond to YouTube Viewer Comments
Responding to comments is a simple — but effective — way to engage users. This will show YouTube viewers that you value their opinion. Plus, the fact that you’re going through this effort might encourage them to subscribe.
You could even argue that this counts as customer service work that improves the customer experience.
When you look at it through that lens, you use the fact that 22% of people post positive things on social networks about a company after having previously posting something negative — all because they got a response.
If you’re getting any negative comments on your YouTube videos, address them promptly.
This can increase YouTube subscribers because people see this interaction and appreciate the fact that you engage.
To get the most out of ads, target keywords your videos are created around.
This will ensure that your videos appear at the top of the search results when people enter that keyword.
If you are just getting started, you might want to get a feel for the platform first. But, if you’ve got a solid YouTube monetization plan, ads can be an effective way to drive subscribers and YouTube views.
Ignoring the potential on YouTube is a huge mistake.
One of the keys to consistent success on YouTube is increasing your subscriber count — but don’t fall victim to those buy YouTube subscribers scams.
Instead, work to create exceptional content that will keep your audience coming back for more.
Then, make people want to click on your content using brilliant thumbnails and killer headlines that draw them in.
When people finally click on your video, then you can ask for a subscription.
Once you’ve got those fundamentals down, you’re free to experiment with things like collaborations and YouTube Ads.
If you put enough effort in, you’ll see those subscriber numbers start climbing — which can lead to website clicks and more.
All you need to do is get started!
What have you found to be useful when it comes to boosting subscriber numbers on YouTube?