For the short version, use a backlink analysis tool like SEMrush Backlink Checker to see where your bad links are.
When you find bad links, contact those sites and nicely ask them to remove the link. If that doesn’t work, use Google’s Disavow tool as a last resort.
However, I’ve found that about 90% of the time, conducting a backlink audit will help you find bad links.
But there’s a problem here. Often, the reasons behind link problems aren’t so obvious.
If your link profile looks okay after an audit, there could still be problems. Here are a few of the issues your link profile could be facing.
Did you know you can lose links? Both internal and external links?
It could be the cause of your ranking drop as well.
Yep, you can lose internal links even if it’s to content you already own.
Let’s talk about those first.
If you often relaunch, rebrand, or redesign your site, you may lose some links along the way.
Why does this happen?
It has to do with redirects and transitioning your site over smoothly.
Let’s talk about site transitions first. If you deleted an old blog post, then links to that post aren’t going to work. In turn, this will weaken the internal linking structure of your site and compromise your SEO.
You’ll have one less link, which is removing a part of your internal linking network.
This isn’t optimal because it means two things:
You’ll have to fix the link
You’ll have less content on your site to link to. That’s why I recommend not deleting content unless you absolutely have to. You can always update it.
That’s just one example of a lost link.
Another reason you could lose an internal link is a faulty redirect.
This often happens with 301 redirects. I’ve talked about 301s before, but there’s a unique issue you need to be aware of.
Because a 301 is called a permanent redirect, lots of people assume that the redirect will always work.
You can test your site speed by using Ubersuggest’s “Site Audit” feature. Type in your URL and click “Search.”
From there, click “Site Audit” in the left sidebar and scroll down to “Site Speed.” Here’s what you’ll see:
There are tons of factors that can cause slow site speed, so the best way to prevent slowness is to keep your site as lightweight as possible. And Ubersuggest will break down how to do that and what to fix.
As a rule of thumb, if you have anything unnecessary on your site, remove it so your speed is the best it can be.
Don’t forget about content
Through Ubersuggest we track millions of popular sites around the world to get better data insights on algorithm changes.
We know for certain that 641 sites we track are updating old content on a daily basis.