Episode 134: How To Create High-Converting Content with The Scalable Agency’s GM Erin MacPherson

This week I’m giving you a listen to Erin MacPherson’s latest content workshop inside Lab. As the General Manager of Scalable, Erin is the captain of our content ship. I’ve pulled out some of Erin’s teachings that can help you create high-value content in 2021. Learn where each type of content fits in the Customer Value Journey, how to train your team to understand what makes viral content so ‘sticky’, 2 exercises to hone your content skill (or your teams), and more.

RESOURCES MENTIONED IN THIS EPISODE

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
How To Train Your Content Creators To Create Viral Content
Erin on LinkedIn

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