Category Archives: Uncategorized

In an ideal world, sales teams and business leaders would have crystal balls to help them predict accurate sales forecasts. With these predictions,…

Today we have a harsh reality for you—advertising platforms owe you nothing. They don’t owe you access to your followers or all the…

Chances are, your brand has data scientists and operations professionals on the team, and while they do their best to collaborate, they each…

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Facebook carousel ads offer marketers and entrepreneurs a compelling way to introduce their products and services to customers. Since it can include different…

In March of 2020, Reneé Boudakian, co-founder and owner of Rubicon Marketing and DM Certified Partner, found herself in the same situation you…

967225_15ExamplesofSuccessfulBannerAdvertising_021621 Banner advertising is everywhere. So prolific on so many pages of the internet you probably visit regularly, you may hardly notice them. …

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While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid…

(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, it’s…