CTR, or Click To Rate, is an indicator showing the percentage ratio between the number of clicks on our ad and the number of impressions on our ad. Therefore, CTR shows the effectiveness of our activities. The higher the CTR, the more relevant our ad is. Low CTR, at the level of several percent, should […]
Digital Data House
What should you measure when it comes to your digital performance? It a question that is often posed to us as an agency. When thinking about this, it’s good to consider not just conversions, but more in-depth metrics. Looking at gaining more organic traffic to your website, a broader reach on social media, or a […]
If the secrets to Google’s algorithm is just as mysterious to you as structured data and dynamic rendering, this episode of The DigitalMarketer podcast will be your toe-dip into the deep end of the search engine optimization pool. We’re focusing on technical SEO this week and brought in the big leagues to give us the […]
Digital advertising is one of the most powerful ways to launch, grow, or scale any business online. Period. It can work for any type of product or service, in any industry, at any size. What’s so magical about it? Why does it work so well? Well, for starters, digital advertising gives you a scalable and […]
(This is the transcript from our new video so it may not read as well as a normal blog post would) One of the things that comes up during our conversations with prospective clients is that conversation around what’s best, proprietary tools or best in class tools? Now, at Koozai, we’re massively of the opinion […]
Every year, we take a step back from our campaigns, launches, and new products to ask ourselves an incredibly important question… What worked? At DigitalMarketer, it’s our job to figure out what works so we can let you know. Our successes are your new strategies. And that’s what this article is all about. You can […]
What would your schedule look like if your content marketing strategy took 2 days a month to curate and automate? Turns out you can finish it in 2 days and it can be super profitable. In this episode, Ralph and Amanda Powell, Director of Marketing at DigitalMarketer, interview Matt Wolfe, host of The Hustle & […]
* Please read the whole post, I have some good news at the bottom, but it won’t make sense unless you read the whole post. Do you know why I got into SEO? Not many people know this, but I grew up in middle-class America, and I wanted a better life for me and my […]
Securing top tier media placements is rarely an uphill battle when you’re an industry or household name. Not only is there the power of your brand, but also a plethora of news stories to draw on; from weekly multi-million-pound business deals to major announcements, launches or celebrity endorsements. It’s not always quite so easy when […]
Looking for a way to say Happy Valentine’s Day to your awesome co-workers? Download one (or all!) of these eCards and spread some warm fuzzies to the people who send you 6,534 Slack messages every day (yet always seem to find something funny to say), to those who are always willing to throw a […]