Everyone wants to rank for the high-volume keywords, but are they the ones that actually work for you? Looking at organic traffic as a sheer numbers game is archaic in today’s landscape. With continued evolution in search result technology and delivery, you need to be aware of your competitions entire keyword landscape. The saying “know […]
Digital Data House
Marketers love jargon. And…we kind of have to. Marketing gets really specific when it comes to promotions, campaigns, and funnels. We need to know how many active subscribers we have on a list, what a subscriber’s value is, and the difference between an open rate and a unique open rate. The specificity of this jargon […]
So, you’re either unhappy with your current agency, struggling to drive performance improvements in-house (maybe simply through lack of expertise or resource), doing nothing at present, or simply a start-up coming into the market. Running a pitch process and selecting a new digital marketing agency is a key decision in your future success (and a […]
Want some paid ad advice from someone who has spent $10 million on social media campaigns in just the last year? This week Jenna sits down with Savannah Sanchez, founder of the Social Savannah, who is a paid ads expert. Savannah explains why 2020 is the best time for brands to start (or keep!) advertising […]
I buy the pre-chopped cilantro at the grocery store. Before you start telling me how it costs $2.99 to buy cilantro pre-chopped; an extravagant waste of money, since you can buy an entire bunch of cilantro for 34 cents. And before you add that it takes less than 5 minutes to wash and chop that […]
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, Ben Norman here, and today I wanna talk to you about the art of predicting the purchase. And what do I mean by that? Well if we step it back a little bit, […]
Looking for a way to give an instant boost to your SEO and organic rankings? Look no further than schema markup. I know it might sound like the kind of highly technical mumbo-jumbo that only developers can understand, but I’ve got some good news: Schema markup really isn’t that hard to understand. When you put […]
Did you know this is the best time of year to buy cold traffic? This means that now is the time to push new ad creatives on your campaigns that have seen better days (or CTR’s). Today Ralph, Molly Pittman, and Amanda Powell converge forces to explain why user-generated content (UGC) is working so well […]
There are a lot of tools out there and a ton of SEO reports. But when you use them, what happens? You get lost, right? Don’t worry, that’s normal (sadly). And maybe one day I will be able to fix that. But for now, the next best thing I can do is teach you how […]
This is an excerpt from my book, Invisible Selling Machine. I wanted to share it here on the DigitalMarketer blog because I think EVERYONE needs to hear this rant. Want a copy of this rant for yourself? Swipe the PDF here. Here goes… Email is an incredible selling medium, but there’s one big, huge glaring […]