Ecommerce has been around for a while—so having an online store is now tablestakes. As we enter 2020, brands are looking for ways to differentiate themselves and increase their customer base, while also fighting off the rising competition and cost of customer acquisition. The traditional “playbook” of ecommerce growth is as important as ever: Brands […]
Digital Data House
Every SEO tool is different. Some have better keyword data, others have better link data, others give better technical suggestions… in other words, there is no perfect tool. And I really mean that, even though I created Ubersuggest for you. Plus paying for a handful of SEO tools can be expensive and isn’t realistic. But […]
Whilst we don’t have Mystic Meg sat in the office, we do have some of the smartest technology at our fingertips, as well as some really clever people. We’ve been predicting performance for over 14 years, so we’ve learnt a thing or two and we love to share our wisdom; because we’re nice like that. […]
It may sometimes seem that the bigger businesses and online travel agents have all the budget and larger marketing teams and for people looking for a hotel or restaurant, your website is the equivalent of just one potential room in a whole super-sized resort. They may just breeze by without even realising you are there. […]
How are franchises with businesses across the country (and sometimes even globe) able to keep their branding and marketing consistent? In this episode Jenna interviews Jacob Eisenberg, Director of Marketing for Tint World Automotive Styling Centers. With over 60 franchises worldwide, Jacob expertly navigates us through the winding roads of digital marketing in the auto […]
To the untrained email marketer, getting subscribers to click links in your emails can feel like throwing spaghetti at the wall. But as chaotic as that simile sounds… …when you know which noodles stick, it isn’t all that messy. In the world of email marketing, we call wall-sticking noodles “triggers.” And they work because humans […]
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi guys. Steve Harris, the head of paid media at Koozai. I’m just gonna talk about a few ways how to optimize your paid media budget and use it in a more effective and […]
What makes a good media buyer? In this episode, Ralph talks with Angela Ponsford, VP of Media Buying at Tier 11, to nail down what it takes to be a successful media buyer. Using their experience running $250 million in ad spend they give insight on the importance of being technically savvy in Ads Manager, […]
Welcome to the wonderful world of a Marketing Manager. Here’s a little overview: Spreadsheets Graphs Content scheduling (a.k.a. spreadsheets…) Making cool things to put on the Internet! Managing outsourced work (did we mention spreadsheets…) Keep reading to see: What a week is like in the life of a Marketing Manager That we’re really not kidding […]
Podcasting. You’ve heard about it before and I bet you’ve even listened to a handful of podcasts. But you probably haven’t created one yet. Just think of it this way… There are over 1 billion blogs and roughly 7 billion people in this world. That’s 1 blog for every 7 people… On the other hand, […]