No matter what industry you are in, marketing is a competition and gaining the most attention from your audience will make you the winner. So how do you see what your competitors are up to in order to be the first in front of your audience? Monitoring your competitors content marketing efforts can give you […]
Digital Data House
At DigitalMarketer, we’re constantly testing so that we can share with you what’s working right now in digital marketing. In this episode, we take you behind the scenes of our 2020 strategy as Jenna interviews our General Manager Justin Rondeau. Here’s the inside scoop: we’re exploring new channels, making some major pivots, and we stumbled […]
There are a TON of options when it comes to creating ads for Facebook. But in our brand-new YouTube series, Marketing Mastery with Justin Rondeau (yeah that’s me), I talk about the 5 types of ads you should be trying first! And we KNOW they work, because we’ve been using them successfully for a while […]
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi guys, Steve Harris here, the head of paid media at Koozai. I’m gonna talk a little bit about how and why we could be using audiences to inform decisions on our paid search […]
This conversation is a continuation from Episode 239 where Molly talked about the future of Facebook’s campaign budget optimization tool. In this Part Two episode, Molly talks about her following 3 must-knows about the future of advertising on Facebook. Ralph and Molly talk about how they’re using ad relevance diagnostics, fill us in on the […]
Just like any marketer, we all fear what we can’t control. And sadly, for years, a lot of our future is being determined by algorithms. From social sites to search engines… they all have algorithms. Heck, you even have to deal with them with things like email. When you send marketing emails, you can bet […]
It’s very easy to throw money down the drain on social advertising platforms if you don’t know what you’re doing. We don’t think that you should feel limited by your budget which is why we have compiled a shortlist on what you can do to improve your results, make your budget go further and start […]
Launching a Facebook ad campaign is fairly easy. Launching a Facebook ad campaign that ROIs, however, is another story. That’s because there’s a science behind it. You can’t just throw an image and some decent copy together and call it a day anymore. You have to know exactly what you’re doing and why you’re doing […]
While the updates to the functionality and visuals in the ‘new look’ version of Google Search Console and generally consistent and in many cases, an improvement of the old tools, there has been some disquiet in the SEO community about the pace of change. Many essential tools have been left to fester in the ‘Legacy […]
You read this episode’s title correctly. In this episode, Jenna interviews Nathalie Lussier, Founder of AccessAlly, to talk about marketing in the age of privacy and why Nathalie chose to go against the grain of marketing by opting out of using pixels and retargeted ads. As new regulations are enforced, she shows us it’s possible […]