Let’s make one thing clear: There’s no such thing as a “must-have“ plugin.
Instead, it’s the type of plugin that matters.
You should choose plugins based on your needs instead of blindly following a list.
We’ve compiled a list of a few factors you should consider to narrow down your search to determine the right fit for your website.
Every plugin’s page on the WordPress Plugin Repository contains detailed information about the plugin, its purpose, how to use it, and more. Refer to this information to decide whether a specific plugin is a good fit for you.
Search the plugin directory and pick a few options you think will suit your needs best. When it comes to making the final selection, use our tips below:
Free vs. Premium
We all like free things, but that doesn’t necessarily mean they’re better. WordPress plugins are no exception.
Free plugins can be great if you don’t want to spend money right away, and most of them are enough to get the basic job done.
However, if you’re looking for more features or higher customization, most plugins will need to be upgraded to the premium version to unlock more features.
Contrarily, premium plugins are designed to ensure compatibility with new WordPress versions and provide better security. On top of this, you get a more comprehensive selection of features to customize and enhance your site.
If monetary commitment is something you’re worried about, you’ll be pleased to know that most premium plugins are quite affordable. So you won’t be breaking the bank anytime soon.
In the end, it’s your call. Just make sure you make the right choice for the functionality of your site.
Overall Plugin Ratings
The overall rating of a WordPress plugin can tell you a lot.
Previous users can rate a plugin up to five stars based on their experience. Skip options that don’t have an average of at least (or almost) four stars.
Plugins with a one-star, two-star, or three-star rating are mostly glitchy and create a lot of problems. Whereas higher-rated plugins are well maintained, work well, and offer adequate support.
Otherwise, why would any user give them good ratings and reviews?
Go Through As Many User Reviews You Can
There’s no better way to determine the quality of a plugin than directly from users. This way, you know precisely whether a plugin is successful.
We would also recommend looking at the total number of ratings. For instance, if a plugin has only been rated by five or seven people, it means it’s relatively new. If they give a decent review, the average rating will automatically be higher. It’s always better to download plugins with more users and reviewers.
So, not only should you read the user reviews, but also check the total number of reviews.
See How Active the Support Section Is
Every plugin on the WordPress plugin repository has a support forum.
Go through the support tab to check out the level of activity within these forums. Regular activity is necessary as it indicates the developer is responsive and wants to deliver an excellent experience to its users by solving user-reported issues.
If you’re evaluating a premium plugin, their official website should be your go-to instead of the support tab.
Find out how easy it is to get support and whether it has the features you need. Send a test email to see how fast the developers respond to check out their efficiency.
If a plugin has several unresolved threads or you don’t get an answer to your test email, it probably means the plugin is abandoned or that developers are not responding to user issues.
It could still work, yes. But you won’t get adequate support if you face problems.
Find Out the Frequency of Updates
The best plugins are updated regularly. If not, or if it has been a long time since their last update, they may not be well-maintained.
Of course, there can be some exceptions, but regular updates are still an important consideration.
Ideally, plugin updates should be in line with WordPress’ core updates. This ensures optimal compatibility and a good level of active implication from the plugin developer. You can check exactly when a plugin was last updated by visiting the WordPress plugin repository.
Also, check out the Active Installations section. This will give you an idea of the plugin’s popularity and whether it’s still relevant to the ever-changing market trends.
The Different Types of WordPress Plugins
It is the type of plugin that’s vital, not a specific developer.
All plugins are designed to help boost your site’s performance and conversion rates. And while you can download as many plugins as you want, that doesn’t mean you should.
Downloading unnecessary plugins may even slow down your site and even compromise security.
So, what should you do? Simplify.
Here are the six types of WordPress plugins you need.
SEO WordPress plugins drive more traffic to your website or blog–provided you do it correctly.
For instance, neilpatel.com generates 2,530,346 visitors, out of which 1,866,913 come from search engines. How? We optimized on-page SEO, built links, regularly published blog posts, and optimize for user signals.
Getting this combination right helped us increase our ever-growing Google traffic.
You can do it too by installing SEO plugins to your WordPress site.
You can add meta tags, titles, and descriptions that will get your website and blog posts on Google’s first page without having to do tons of manual work.
Security plugins protect your side from malware, hackers, and other forms of cybercrimes. They will instantly notify you about any abnormal activities, giving you the chance to intervene before the problem escalates–and sometimes before it even begins.
Every website needs a security plugin. No one is safe from the prying eyes of malicious hackers.
Building and maintaining a website involves a fair amount of hard work. So, it’s a given that you would want to know whether your efforts are paying off.
Analytics plugins give you a detailed account of your visitor count, user engagement, and other crucial information to support your marketing strategies. Think of these plugins as a reliable friend that can help you make better marketing decisions.
Nobody enjoys going to slow-loading websites.
In fact, if a site takes more than three seconds to load, 53% of users will abandon it. Precisely why you need a caching plugin to counter this problem.
These plugins save data from your site to the visitors’ browsers. Whenever they return to your site, the browser loads content locally instead of fetching it from the server, making the process much faster.
For every dollar you spend on email marketing, you reap $42. Basically, email marketing is a gold mine.
For your email marketing campaign to be a success, you need to build your email list, which is what a list-building plugin can help with. These plugins can make the email collection process easier and also make contact forms.
The more attractive your contact forms, the more signups you’ll get. Isn’t this what everybody wants?
Landing pages have a significant role in improving conversion rates, and it’s key to helping you score more sales leads through your digital marketing efforts.
Landing page plugins help you create effective templates to convince a user to either sign up for your newsletter or place an order for a product or service.
Even better, you don’t have to spend tons of time and effort in preparing them, thanks to these plugins.
You can match prospective plugins to the above categories. This way, you’ll cover all the crucial plugins to enhance your site without going overboard.
WordPress is a memory-capturing CMS, which increases the possibility of crashing your web server. To avoid such unfortunate situations and ensure all your site loads super fast, you need a caching plugin like WP Rocket.
WP Rocket is a simple and effective plugin designed to boost your website speed and performance. It doesn’t wait for someone to request a page to save it to cache. Instead, it automatically builds your website cache, resulting in an immediate performance boost.
The plugin turns on recommended WordPress caching settings, such as page cache, gzip compression, and cache pre-loading automatically. You can also activate other features like CDN support, lazy loading images, DNS prefetching, and minification to improve your page loading time and reduce bounce rate.
Starting at $49 for an annual license per site, WP Rocket surely isn’t cheap. More so, when there are other premium caching plugins available. But trust us, it’s worth every single penny you pay. Learn more.
#2 – Yoast SEO – The Best for Increasing Organic Website Traffic
Users serious about search optimization trust Yoast SEO to reach their goals. All you need to do is select a keyword, and the tool will then optimize your page around it.
Not only does it help you improve SEO, but it also analyzes your content readability. It gives you real-time page analysis to optimize your content, images, meta descriptions, titles, and keywords. No wonder it might be the most popular SEO tool in the WordPress plugin repository.
Further, Yoast checks the length of your sentences and paragraphs, whether you’re using enough transition words or subheadings, how often you use passive voice, and so on. It tells Google whether or not to index a page or a set of pages too.
Although there’s a free version available, you can upgrade to the premium version for $89 per year that comes with extra functions, allowing you to optimize your content up to five keywords, among other benefits.
#3 – Akismet – The Best for Spam Protection
Nobody appreciates the opinions of bots. Unfortunately, spam comments are an unavoidable price of website success.
With Akismet, though, you’ll be able to eliminate spam comments–no matter how genuine they look–effectively and effortlessly. After all, it’s the official anti-spam plugin developed by Automattic, the parent company of WordPress.
There’s a possibility of the plugin missing out on a few spam comments or not identifying false positives. You only need to tell it about them, and the plugin learns and gets better over time.
The plugin also checks your contact form submissions against its global spam database to weed out unnecessary and fake information.
Although free to download, you will need an Akismet.com API key to use the plug-in. These keys are free for personal blogs, but businesses and commercial sites will have to opt for paid subscriptions.
#4 – Wordfence Security – The Best to Handle Security Concerns
Wordfence Security is a WordPress firewall and security scanner plugin. It offers your site full protection from malicious hackers, malware, spam, and other online threats.
It searches for malware and compares code, theme, and plugin files with the records in the WordPress.org repository, allowing it to verify their integrity and report any changes to you.
The plugin comes fitted with a web application firewall (WAF) called Threat Defense Feed that helps Wordfence identify and block malicious traffic. Plus, it prevents brute force attacks by ensuring you set stronger passwords and limiting login attempts.
Wordfence firewall and security scanner will give you security risk alerts before your website is hacked, keeping it safe and secure. It also comes with login security features that enable you to activate reCAPTCHA and two-factor authentication on your website.
A free version of Wordfence is available. But you can also buy the premium plan at $99 per year to get extra security features like the real-time IP blacklist and country blocking option, along with support from professional support engineers.
#5 – UpdraftPlus – The Best for Site Backup
Many people fail to consider the importance of having a backup plugin. Don’t make that mistake.
Nearly 30,000 websites get hacked daily. Simply hoping you won’t be next on the list is just wishful thinking. You have to be prepared, which is where backup plugins come in handy.
There are plenty of WordPress backup plugins online, but only a few are as powerful and user-friendly as UpdraftPlus. It allows you to set up automatic backups and store your files on a remote location like Google Drive, FTP, email, and Dropbox.
Restoring your website from a backup is also super easy and can be done straight from the dashboard. Other features include advanced reporting, database encryption, additional storage destinations like OneDrive, Azure, SFTP, and backup scheduling.
You have the option to either use the base version of UpdraftPlus or purchase its premium version that costs between $195-$399 a year, depending on the plan you choose.
#6 – MonsterInsights – The Best for Data Tracking
Data tracking is crucial for scaling and improving your website. Without facts, all you’ll have are assumptions.
Google Analytics helps you improve your website, content, and better user experience by giving you key insights about how every webpage performs and which online campaigns bring in the most traffic and conversions.
Some of you may have heard of Google Analytics for WordPress. It was the former name for MonsterInsights. The name might’ve changed, but the purpose remains the same.
MonsterInsights allows you to add, customize, and manage your Google Analytics-related web tracking services–all within your WordPress dashboard.
You can use it to view active sessions, conversion and bounce rate statistics, and keep track of outbound and internal links and downloads. Other details like your total revenue, top products, and top referral sources will also be included.
With all the information readily available, you can work on creating a data-driven strategy to grow your business.
MonsterInsights has a free version that allows you to install Google Analytics, track data, see metrics on the dashboard, and run reports. There is also a premium version that is more of an investment but includes post and page tracking, custom tracking and reports, AdSense tracking, and more. The premium version starts at $99.50 per year with the Plus plan.
#7 – WPForms – The Best for Designing Contact Forms
You can use WPForms to create appealing and highly-effective contact forms rather quickly, thanks to its drag-and-drop builder.
It comes with several cool features like smart conditional logic to ensure your visitors have an excellent customer experience, which, in turn, increases the chances of them submitting their contact information.
Moreover, WPForms can integrate with all popular marketing and payment platforms.
The free plan lets you create a secure contact form with ease. But if you want access to more templates and advanced features to boost your lead generation efforts, the paid version would be more appropriate. The paid version starts at $79 per year for one site.
Choosing the best WordPress plugins can be overwhelming, but it’s an initiative you must take.
WordPress plugins can do it all, from designing and maintaining a website to optimizing it for search engines to enhance user experience.
Use Yoast to keep your SEO on point, and block spam and bots with Akismet. Next, make sure your WordPress security remains uncompromised with Wordfence.
WP Rocket keeps loading times short, while UpdraftPlus can come to your rescue when you face compatibility issues or want to migrate your site.
Got a favorite plugin that we didn’t mention? Comment below to let us know!