Every good marketer is also a good writer—or at least, they should be.
Whether you’re on the content marketing team and it’s your primary role, or if you’re in management and you’re tasked with writing blog posts, almost all professionals need to have a decent level of writing competency.
But even the best writers need help sometimes. Whether you feel like the words aren’t flowing like they usually do, or your commas and apostrophes seem very out of place, we’ve got you covered.
Here are 8 books that will help anybody hone their writing skills.
Everybody Writes is a guide to attracting and retaining customers in an increasingly digital world. Although it seems like the digital landscape is filled almost exclusively with clickbaity headlines, hashtags, and gifs, the need for good writing has never been greater. It’s important for businesses, especially digital ones, to choose their words carefully when they communicate with their customers. Whether it’s a blog post, lead magnet, or anything in between, good writing is now more important than ever. This book gives you all the information and tools that you need to write well in the digital world.
As technology has advanced, it seems people’s attention spans have gotten shorter. Just as consumers have become accustomed to everything else in their lives being streamlined, you need to streamline your writing and presentation skills. Cutesy, fluffy, and schmaltzy is quickly being replaced with concise, tactical, and clear. The quicker you can capture your audience’s attention and get your point across, the better. Learn how to say more with less words, and get your message across in under 3 minutes.
Practice makes perfect, and this book enables you to do exactly that: practice your writing. This book is filled with prompts or phrases that are intended to help you not only practice, but get out of your writing comfort zone. The prompts range from happy, to sad, to scary, to hilarious, and they all will give you plenty of things to write about. If you think writing about dying is scary, try writing about your first kiss…
This book provides a lot of tips and good practices for writing, making it a must-have for writers everywhere. But, at its heart, this book is geared toward the people that are either burned out on writing or are scared they don’t have what it takes to become a good writer. Intertwining his tips throughout his story of self-actualization, Goins talks about the steps he had to take to become a professional writer and overcome his own self-doubt. He explains to you what he did, and why you need to do it too. This book is not only tactical, but it’s a genuinely good read.
There is a lot that goes into being a great writer, but it’s impossible without having a solid understanding of grammar. Grammar may seem boring and pedantic to some people, but it’s the foundation that all good writing is built on. That’s why it’s important for writers to have a place where they can get all of that important information. Your message doesn’t matter if you can’t clearly get it to your audience. This book is timeless, and will be as helpful 50 years from now as it is today.
Marketing is a profession of persuasion, so it makes sense that every marketer should learn what goes into persuasive writing. Not only do you need a good product, but you have to convince people to buy it. Frederick provides 27 rules of persuasion that are used in massive ad campaign writing and have been proven to work over time. If you properly implement these rules in your other content, your writing team will quickly start to feel like a sales team.
Stories are engaging. They make people listen and remember. And as a New York Times best-selling author, there aren’t many professionals more qualified to tell you that than Donald Miller. Miller’s StoryBrand process has been proven to generate results for businesses by harnessing the power of a great story. By teaching the 7 universal story points that people respond to, how to simplify a brand message, and how to effectively communicate through anecdotes, he shares critical information that helps businesses grow faster than ever before. Who knew the secret to copy writing was thinking like a novelist?
This book has become evergreen, constantly updating throughout the years. It’s often praised for its advice, as well as Zinsser’s insights into the process of writing. It’s a classic book that has only become better over time and has sold over a million copies. From writing a book, to a blog post, to an email, On Writing Well is intended to any writer—or person who simply needs to write—improve on their prose.