Since many people get their first impression of your services from these sites, it’s a good idea to focus on building a quality reputation there, then copying the reviews to your site.
6. Reward Customers Who Review
Considering all the benefits of getting customers to provide great reviews for your site, how can you encourage them to start posting their thoughts?
If possible, offer a clear incentive for posting a review. For example, fast food restaurants often offer customers a chance to win a cash prize by filling out an online survey.
You can apply the same concept to encourage online reviews. A few examples include offering coupons, special deals, or even a discount on the next purchase with proof of a review.
Just make sure to review the terms and conditions of the site you want to offer incentives on. Some, like Yelp and Google, ban offering direct incentives. However, you can usually add a line to your receipt or a sign in your store asking customers to leave a review.
Last, but not least, there are likely a ton of unsolicited customer reviews written about your company on other sites, such as personal blogs and forums.
These can be great opportunities to link to from your website because they are clearly unbiased reviews.
When they’re published on another site, people can say whatever they want and you don’t have control over what they’ve decided to write about you.
How do you find these third-party reviews? Simple.
Set up daily email notifications through Google Alerts and Social Mention. Choose a few terms like your personal name, business name, brand, and specific products.
You can also include a few keywords if applicable. And it’s a good idea to include the word “review” for anything so broad it’ll track articles not specifically about your company.
Once you get these reviews, you can ask the people who have mentioned your brand if you can feature their comments or story on your testimonials page.
Usually, people are happy to oblige, especially in exchange for a link from your site.
How to Create Your Testimonials Page
Now that you’ve collected your reviews, it’s time to place them all on one easy-to-access page.
According to a recent study, 91% of 18- to 34-year-olds trust online reviews as much as personal recommendations, so it’s important to make this as easy to find as possible.
The goal of the testimonial page is to make it easy for visitors to see your most glowing testimonials all at once, instead of needing to search the Internet to see the positive things people are saying.
Make sure to credit the original site of the review. If it came from Yelp, LinkedIn, or another site it’s polite to link back to the original source.
The added benefit of linking is that you might encourage more people to leave reviews once they’ve seen what everyone else has to say.
And if necessary, you should always ask permission before posting third-party reviews to your website.
But once you get that permission, don’t hesitate to promote your review page! You worked hard to create a great product or service others are excited about.
You earned it; don’t be afraid to share.
If you want to add a layer of credibility to your site, you need to build out a solid testimonial page. Testimonials build up the social proof that increases sales and conversions.
The quickest and easiest way to do this is by finding existing reviews from around the web and compiling them onto one page of your site.
To take things to the next level, ask existing customers to leave customer testimonials for your business.
One of the most powerful formats is through YouTube videos, since it’s a more intimate medium where you can see and hear the person describing the details of the product.
If you’re still struggling to get reviews, you can consider offering a reward to customers who provide you with a review — just make sure its allowed if you ask them to leave testimonials on sites like Yelp or Google.
Finally, keep your eyes peeled by checking on any media mentions that might be floating around online.
How will you encourage customers to leave testimonials?