At one point or another, every business hits a plateau, where growth just doesn’t seem to break through. Maybe you’re a new business having a hard time getting off the ground, or maybe you’re just hitting a snag.
In either case, it happens to everyone.
It’s hard to keep up continued success in business and marketing, but sometimes all we need is a good marketing and growth hack, a simple, easy to implement missing link that will get us where we need to be. These are things that can help us switch up our tactics and change for the better.
Here are 7 marketing hacks that can help you get the traffic and achieve the growth that you want to.
1. Don’t Shy Away from Video
There’s lot of content marketing hacks, but this is probably the most important one. If you aren’t utilizing video in your business’s content or digital advertising efforts, you’re selling yourself short. In 2019, 87% of video marketers said that video increased traffic to their site and 84% of people said they were convinced to buy a product or service after watching a video. It’s simple—in the digital age, video works. Consumers interact with videos, make purchases based off of them, and share them with friends. For as much money as it will cost to get your video efforts where they need to be, the payoff is exponentially more.
2. Look at Your Data Regularly
We’ve said it a million times here at DigitalMarketer, but we’ll say it again because we truly mean it: collect data. Data should be the North Star of your business—it should guide your decisions, spending, and advertising. For all of those times you may think that you have an ingenious idea, data can confirm (or dispute) it’s worth. The right data will tell you your customers’ purchasing habits, which ads are working, and what parts of your acquisition strategy may need more TLC. Making data-driven decisions is the best way for your business to reach its full potential.
3. Make Sure Your Website is Mobile Friendly
Now that more than 50% of all website visits come from a mobile or handheld device, it’s time to make sure your visitors’ mobile experience is something that will actually be useful to them. It may feel really easy to dismiss mobile optimization, but you risk cutting your earning potential WAY short. So double check your buttons, menus, and page layout to ensure that your mobile users are getting just as enjoyable an experience as your full site users.
4. Listen to What Your Consumers are Saying
Remember how we said data will help you make the right choices? So will reaching out and talking to your customers. From your side of the transaction, people buying your products seems indicative enough of how good of a job you are doing. But, in reality, there’s probably so many other ways you could be doing better. And, the best expert on customer experience is, after all, the customer. You can reach out in a variety of ways: follow-up emails, Facebook groups, social media posts, and surveys. But one way or another, you need to hear what they have to say. That leads into our next tip…
5. Get Customers Involved in Your Advertising
In the Customer Value Journey, the final stage is when your happy customers do the advertising for you by promoting your brand to everyone in their life. But you can take that to the next level by combining tips 1 and 4. If you can reach out to your (hopefully satisfied) customers and get lots of good feedback, you can ask them to film testimonials for you. Then, using your newfound video skills, you can create content and ads that will help build trust and conversions with your audience. Turn your customers into an advertising army.
6. Have Variety in Your Growth Tactics
Smart business owners and marketers know not to put all of their eggs in one basket. It’s important to have variance in your growth and sales tactics because you want to be able to grow and generate revenue in many different ways and in different situations. Finding one or two strategies that work is great. But, at some point, they’re going to stop being so effective. Gather data, always be testing, and try new things to find the many tactics will work for you.
7. Keep Up with Your Competition
We know that all you can truly do is do the best that you can with your business and take the steps necessary to grow. But it’s also important to keep an eye on what’s going on with your competitors. Keeping track of the deals they are offering, roughly how much traffic they are getting, and how their content compares to yours is important to understanding what it will take to get to the top of your industry. Sign up for their newsletters and browse their social media. Trust me, they are doing the exact same thing with you.