We’re expected to perform so many tasks daily, from organizing our content buckets to ensuring a website’s usability to link building to much, much more. It’s a lot — but there is good news. There are a variety of Google Chrome extensions that can make these tasks a lot easier.
Google Chrome has gobbled up a substantial market share. As per Stats Counter, Google Chrome has more than 66% of the total market share.
I assume many of you are also Google Chrome fans. But, have you explored the powerful extensions and Chrome shortcuts the browser has to offer?
At the click of a mouse button, you can install an SEO plugin and open doors to higher productivity levels. Some Chrome extensions are pure gold with value-adding functionality that can save you hours of tedious tasks every week. Ultimately, the goal is improving ranks, including Quantcast Rank, specializing in audience measurement.
In this post, I’ll share 15 Chrome extensions that are useful for marketers. I’ve organized the post into three sections – content organizing, on-page SEO metadata and usability analysis, and link building and outreach management.
Let’s dive into the first section and look at the first tool.
Information overload can be really stressful. Wading through truckloads of web pages to find relevant and high-quality pieces is daunting.
But it need not be that way. These two Chrome extensions will help you organize your content and save it for reading later.
Evernote has powerful note-taking functionalities. Search Engine Land describes it as a “business-to-individual” media tool.
But if you are particularly interested in saving articles for reading later, the web clipper is a handy tool (located in the upper right side of Chrome).
While surfing the internet, you can take specific search results and use the clipper to save articles in three ways – entirely, in a simplified version, or even specific parts of an article.
This is great because a site’s Quantcast rank may change, making the content more difficult to find later.
The webpages are added to your Evernote account, so you don’t have to go back to the search engine.
You can further organize them into notebooks and also assign tags (or remarks so that searching later will be easier). You can even highlight particular information if you want to. Evernote is a very popular browser extension.
You can also right-click on a page and use the clipper’s menu in the toolbar.
By using the options menu, you can also customize the keyboard shortcuts for its prominent functionalities.
The tool has a specialized saving feature for clipping from Gmail, LinkedIn, Amazon, and YouTube. You can selectively clip the portions you want.
Here is a video walkthrough of saving Gmail messages using the web clipper. The tool even includes the attachments while clipping.
All of your saved articles will be synced across all your devices and can be accessed through your Evernote account.
This is another useful tool for saving articles and videos to read later.
Once installed, you’ll see the pocket icon in the Chrome toolbar located at top-right.
Like web clipper, Pocket also has the functionality to add tags to help easily explore and retrieve stories once pulled out of search engine land.
The best part is that your articles and videos will be available on all devices for reading later. So you can read articles in your leisure time, even on its mobile app.
When you open a story for reading, you’ll see a stripped-down basic version (distraction-free) of articles. This reformation makes the reading experience clutter-free and pleasant compared to the ad-bogged search engine view.
The service recently launched a recommended feature (refreshed throughout the day) that shows articles based on your saved article sources and reading habits.
You can save the recommended articles you like to your reading list by clicking on the save button.
Look at her initial score on her new WordPress installation (Twenty Fifteen theme) on a shared server. It also shows recommendations to fix the slowing issues. The loading speed will also help redirect duplicate content to a canonical URL of preference.
After numerous plugin changes, including installation of speed booster pack, WP Performance Score Booster, WP Super Minify, and others:
She managed to boost her score to 93.
Here is the combination that worked for her.
If you don’t want to go on a manual plugin installation and fixing issues spree, you can automatically use PageSpeed modules that automatically optimize your website.
Let me show you how with a live case study.
Matthew was initially using a non-responsive WordPress theme that led to poor mobile search results performance.
Google PageSpeed Insights showed a score of only 56, along with elements that needed fixing.
So he switched to the native twenty fourteen WordPress theme. It is responsive and performs well on most platforms.
Look at his score post-changes.
As you would expect, even Matthew’s pagespeed score was just 64.
But instead of fixing issues individually, he used the PageSpeed Module for nginx.
He shares the technical details of how he re-compiled nginx with the PageSpeed module in this article.
After this installation, he achieved a PageSpeed score of 100 (on both mobile and desktop).
For the clickable areas on your page (like links and buttons), you can even see bubbles showing the percentage of visitors who clicked in that particular place.
The bubbles are of different colors (red, green, blue, or orange) based on their relative percentage of clicks.
And you can filter the page to show only bubbles above your set click threshold.
The tool also shows your usual Google Analytics metrics like Pageviews, Unique Pageviews, Average time on page, and Bounce Rate (you need to login to your analytics account before accessing information).
You can also analyze up to four segments with different scorecards for each and compare time ranges.
By analyzing the places where your users are clicking and engaging the most, you can optimize your design accordingly.
Ubersuggest is our keyword research tool that provides a wealth of information about keywords, including new keyword ideas, content suggestions, and other insights to help you gain a competitive edge.
And, now there’s a Chrome extension that makes this tool even easier to use.
Simple download the extensions, and you’ll see an orange “U” in your Chrome bar. Perform a search in Google, and Ubersuggest will provide a ton of information, including organic monthly traffic, backlinks, related questions, and more.
It also provides the average CPC and total monthly searches for that key term. This information can generate content ideas, plan PPC campaigns, and guide your SEO strategy.
If the sidebar doesn’t provide enough info, click “Get more insights” to be taken to the main tool website.
You can also use the plugin to check on your competition. Go to your competitor’s website, then click on the Chrome shortcut for information about that site’s traffic, top keywords, backlinks, and SEO ranking.
Link Building and Outreach Management
One essential, non-scalable, and probably the most value-adding task of a professional SEO is performing outreach and building relationships.
And it’s a vital part of building editorial backlinks that matter in today’s SEO landscape.
But sending 100 emails does not sound fun. So outreach is generally viewed in a tedious, boring, and uncreative light.
Here are five Chrome extensions to streamline your outreach, save you time, and make your outreach more convenient.
This is an effective data mining tool that can streamline your online research efforts. It copies links or similarly structured content from a webpage that you can later export to a Google document.
Here are the three steps to scrape data using the tool.
Step 1. Select some content from the table/chart you want to scrape.
Step 2. Right-click your selection and choose “scrape similar” from the drop-down menu.
Step 3. You’ll get a list of similarly structured data in a new window (the scraper console). From the window, you can either copy the content to your clipboard, or you can export the data to a Google document.
You can use the tool to quicken your link prospecting efforts. Let me show you how.
Suppose you want to get a list of potential link opportunities in your niche. So you curate blogs from Alltop.com. Or, you perform a Google search “list of [your niche keyword] blog” (set Google search to return 100 results).
You can copy right-click on just one URL and scrape the whole list. Then you can export them to Google docs and remove duplicates. Remember that duplicate content can be used but should be redirected to a canonical URL to not anger the spiders.
You can use it to open multiple links in new tabs (or a new window), copy them to your clipboard or bookmark them.
So how do you get started?
Just by choosing a particular portion of the screen.
You can even customize how you want to activate the tool.
There are various possible mouse (right-click and left-click) and key combinations (alt/ctrl/shift). If you like, you can even change the selection box color.
You’ll need to head over to Chrome’s extension page at chrome://extensions. And choose “options” below linkclump to find these customization options.
You can also filter the links that contain certain keywords, block repeated links in your selection, and open links in reverse order. There is also a smart select option to open only those links from a page that the tool deems as important.
Overall the tool is glitch-free and can save you a lot time while performing link-related tasks.
Google Analytics (GA) is an extremely powerful tool to track your website traffic.
The URL Builder extension is a useful add-on to quickly tag the URLs you want to track in your GA campaigns.
Let me show you how to use the tool.
Once you’re on a page, click on the shopping cart icon.
The tool will automatically capture the current URL of the page. You will then need to complete a form, including fields like the source, medium, campaign, etc.
Once you’ve filled the form, it’ll auto-generate the final URL and offer an option to generate the shortened bit.ly link.
You can then share this new tagged link through your social media accounts and track them independently using GA.
The extension also allows you to add custom form fields (quick sets) by clicking on the “edit list” link.
Here is a step-by-step video tutorial of the URL builder to walk you through the process of tagging your links.
Google Chrome remains a popular browser for web users. The reason is that it’s lightweight and has tons of value-adding extensions to enhance your browsing experience.
If you aren’t extracting the powerful functionalities of Chrome shortcuts, then you’re probably losing your time performing tedious tasks.
Start with installing a couple of Chrome extensions today. It only requires a single “Add to Chrome” click.
If you’re already using Chrome extensions, then I would love to hear from you. Have you used any of the above 15 extensions to streamline your workflow? Did I miss your favorite Chrome extension that has helped you in SEO?