13 Essential Tips and Strategies from Our Interviews with Black Marketing Experts at the Top of Their Field

To celebrate Black History Month this February, we’ve gathered together these 13 episodes of The DigitalMarketer Podcast to share some of the most valuable marketing tips and strategies from the Black marketing experts we get to work with every day.

Episode 1: Daymond John, CEO @ Fubu on His ‘Rise & Grind’ Approach to Business Success

Daymond John, CEO at Fubu, is a widely successful businessman well known for his recurring role on Shark Tank. He has recently added New York Times Best Seller to his resume for his latest endeavor, a book for both aspiring and experienced entrepreneurs.

This week, Daymond sits down with Ryan Deiss at Traffic & Conversion Summit 2018 to share stories of the struggles that entrepreneurs face, and how to overcome them. Listen in as Daymond shares the ‘Rise & Grind’ approach to business success from his new book.

Episode 7: Marcus Murphy, Dir. of Monetization @ DigitalMarketer on Why You Should be Using LinkedIn to Boost Sales and Brand Image

LinkedIn has over half a billion users and is on its way their goal of accumulating 3 billion users worldwide and Marcus Murphy has seen its potential from the start. Marcus is on the Customer Advisory Board of LinkedIn and is the Director of Monetization at DigitalMarketer.

He joins Jenna and Garrett to talk about how you should be using the platform to represent yourself and your company, the available features to capitalize on right now, and why it’s not too late to jump on the LinkedIn bandwagon. It is more than a digital space to list accomplishments, and holds the potential to grow an audience, build a brand, and monetize off of it.

Episode 43: Elliott Clark of Apartment Bartender on Growing Your Instagram and Working with Influencers

The old news? Brands can make money off of influencer relationships on Instagram. The new news? These relationships are more than transactions. They are part of the movement your brand is creating.

The theme of T&C this year was building brands that are more than a consumer to company transaction. Elliott Clark is here to show us how he’s using his Instagram account to get people behind the movement, Apartment Bartender. In this episode, Jenna talks to Elliott about how he grew his account organically to 55,900 followers. He’ll also give us intel about how businesses should approach working with influencers so they can get an ROI and how his spirits-based Instagram has launched a new fitness movement.

Episode 44: Chris Davis on Building Educational Content to Grow Your Business

Why does DigitalMarketer give away so much free content? To grow our brand awareness and show you we don’t just talk the talk: we walk the walk too.

In this episode of the DigitalMarketer podcast, Garrett sites down with Chris Davis, Director of Education at ActiveCampaign, to talk about how to use educational content to grow your business both internally and externally.

Episode 47: Critical Lessons Entrepreneurs Can Glean From Large Corporations in 2019 with Nicole Walters

You might not think that entrepreneurs could learn much from a big corporation, since they are so different. But this week’s guest is here to prove that wrong. After all, she learned a lot from her own time in the corporate world.

Nicole Walters, talks about her corporate background and how she started her 8-figure business while working a 9–5. She walks us through how she started her blog, figured out how to monetize it, and then created a package that any product business can use to sell their products.

Episode 57: The True Power of SMS & Chatbots and Why You Should Offer Them w/ Arri Bagah

Is SMS the new email list?

Arri Bagah, Founder and CEO of the Conversmart, doesn’t just believe this—he’s getting his customers big results from SMS marketing. In this episode, Garrett has Arri talk about how to utilize text message and Messenger marketing, examples of his customers’ big wins, and Arri’s lead generation advice for new agency owners.

Episode 81: How to Use Video to Build Your Brand with Kristen Bryant of Wistia

In this episode, Jenna sits down with Kristen Bryant, Head of Partnerships and Production at Wistia, to talk about long form video content and how small to medium sized brands can accomplish brand affinity marketing. Hear why some original content should stay off of YouTube, what it means to keep a project above the funnel, and how Wistia is changing the video content landscape.

Episode 97: Everything To Know About Building Courses with “Course From Scratch” Creator Danielle Leslie

Thinking about creating a course but can’t decide if you should go for it? In this episode, Danielle Leslie, Creator of Course From Scratch, is going to tell you—you should! With over 4,000 students and $8 million in revenue from her own course, Danielle’s giving us advice on where to start as course creators, if it’s a good time to create courses, and her TASTY content framework to make sure that your course sells.

Episode 110: Inside DigitalMarketer’s Facebook Ad Account with Paid Media Manager Garrett Hardy

This week we’re going to give you an inside look at the DigitalMarketer Facebook ad account—which just got a brand-new update. In this episode, DigitalMarketer’s Paid Media Manager Garrett Hardy walks us through the first actions he took when taking over DM’s ad account, the most common problem he sees on most accounts, what metrics he always keeps his eye on, and more.

Episode 111: 7 Steps To Align Sales and Marketing with author of Creating Togetherness Jeff Davis

How confident do you feel in the alignment of your sales and marketing teams? In this episode, Jeff Davis is going to show you how easy a misalignment between the two teams is and why it’s a big deal. He’ll explain the key triggers that tell you there’s a misalignment, how the buyer’s journey is going to start to bring them back together, and how to align your communication with 7 steps.

Episode 114: Bringing Diversity, Equity, and Inclusivity Into Your Business with CEO of Impact Coaching Trudi Lebron

In this episode, CEO of Impact Coaching Trudi Lebron explains why every business needs diversity, equity, inclusivity, and how they can implement each to create a safe work environment. She shows us how different people need different types of support to reach the same goals, how to diversify your thoughts and break through your own unknown biases, and what the hiring process looks like when these 3 essentials are top-of-mind.

Episode 115: How To Create Consistently Incredible Content with Shondell Varcianna Founder and CEO of Varci Media

Want to create high-quality content for your customers, but don’t know where to start? In this episode, Shondell Varcianna Founder and CEO of Varci Media gives us her secrets to creating consistently incredible content. She explains the importance of segmenting your target audience before creating content, how to figure out what content to create, and why you don’t need to focus on the future of content—you just need to keep focusing on your customer.

Episode 125: A Stimulus Plan for 2021 Plus Advice from Shark Tank Investor Daymond John

If you’re feeling like 2020 gave you a run for your money…and that money is slowly starting to dwindle further—we have our own version of a Stimulus Plan for your 2021. We’re giving away 21 growth levers to help you shortcut your way to success in the new year. You’ll also get some foundational wisdom from Daymond John, Shark Tank investor, on how to power through hardships in entrepreneurship and how to get results when things just aren’t working the way you wanted them to.

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