If you want your business to succeed, you’ll need to pay close attention to your brand strategy. And that strategy starts with a free brand logo. A strong brand creates instant recognition in the marketplace, especially amongst your customers. It also builds loyalty and shows you share your customer’s values. Do this right, and both […]
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Amazon reviews are a crucial part of customers’ decision-making process. Without the ability to touch, feel, and test a product in real life, consumers look to reviews to determine whether or not an item will fit their needs. In fact, a survey by Dimensional Research found that reviews impact the buying decisions of 90% of consumers. […]
The skincare space makes over $17 million in revenue each year, and it’s expected to grow by 5.3% annually. And as people stay home more, the desire for self-care products, including skincare, continues to expand. This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on […]
Influencer marketing. Despite all outward appearances, working with influencers isn’t just high-fashion photos and shameless plugs in videos. It’s one of the most effective marketing tactics out there, and it’s only growing. Plus, it can be really easy, especially if you do your homework first (but we’ll get more into that later). All you have […]
Dropshipping is a popular method for building an e-commerce empire. The challenge is, there are tons of people out there trying to do the same thing. So, how do you get a competitive edge? By using dropshipping tools to get the most out of your dropshipping business. This post covers the basics of dropshipping and […]
High-quality video content is a great way to showcase products professionally in an e-commerce store. AI Multiple, a digital B2B research firm, found that video content makes website visitors 64-85% more likely to buy a product, compared to static images. There are many ways to edit your videos for free. Free video editing software has become […]
Facebook has plenty of useful tools and features to make your life simpler when it comes to advertising. These 5 features are useful whether you’re creating ads yourself or if you are paying for paid social as a service. Even if you don’t know how to manage Facebook ads, by learning these tips, you’ll have […]
Are you using Instagram in your sales funnel? If you’ve thought that Instagram was only for your top-of-funnel content, think again. In this episode, Elise Darma talks about the Four Seasons of Business, how to get engagement on your posts, and how to sell in the DMs. Listen to find out how you can use […]
Do terms like “AI” and “machine learning” make you think of robots and science fiction? These technologies are being used everywhere, and the age of AI is already in full swing. AI and technology offer a solution to inefficiency. Deloitte has shown that 83 percent of early adopters of AI and cognitive technologies achieved either “moderate” or “substantial” benefits. […]
What is a sales call? The first aspect of sales you must be absolutely clear on, before you get on a sales call, is what a sales call actually is. Weird question, right? You might say “It’s when I’m talking to someone and selling my product or services.” That’s only partially true. Here’s the definition […]