In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing. What is Hyperlocal Marketing? As the name suggests, hyperlocal marketing is a […]
Digital Data House
Turkey is in the oven, and our Black Friday sales are up and running, which means one thing. It’s time to sit back and reflect on the last year. It can be really easy to sink into the “work work work” mindset and lose sight of the wonderful marketing forest around us. But if there’s […]
Local SEO is important. In fact, 46% of all searches on Google are local. That means if you’re a local business and you don’t have your local SEO in order, you’re missing an opportunity every time someone searches for your products or services online. And there’s a lot of people searching. About 89% of people search […]
Running an e-commerce store is a lot of work, but you already know that. You’re experiencing it every day, from marketing and communication to fulfillment and shipping, not to mention all the follow-up. And everything else in between. Sometimes it can feel like you’re doing so many little things just to keep the business going, […]
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hey, my name is David, and today I’m gonna show you how you can set up backlink alerts. Now, if you work in digital PR, you’re probably well used to receiving Google Alerts. So […]
Yup, this week we’re talking about THAT movie. It’s the movie that every marketer watched with one eye open as they saw the platform they spend so much of their working hours inside of in a different light. In this episode, Ralph and Amanda let you know what they think about The Social Dilemma and […]
Case studies go beyond simple testimonials by providing real-life examples of how your brand satisfied your customer’s needs and helped them accomplish their goals. An in-depth case study helps you highlight your successes in a way that will help your ideal potential customer become your next customer. They help you show rather than tell prospective […]
No doubt this is a hard time to grow a local business. Coronavirus has likely forced you to make big changes to the way you operate. It’s almost certainly hit your bottom line too. However, it’s still absolutely possible to grow your local business at a time like this. You just have to be smart […]
When it comes to sales, using story is your best strategy. Humans love stories— particularly when they’re interesting, engaging, and memorable. That’s why the people who sell with story have so much success: they take their sales pitch from an informational seminar to an immersive experience that their potential customers love. Donald Miller, the Founder […]
Suddenly you notice that none of your social media activity seems to be showing up at all. It’s like you don’t even exist on the site… Weird! Is it a bug? Every website suffers from them sometimes, and the interactive features can often be the first to go haywire. Server maintenance could also be the […]