2019 was another year for massive content creation at DigitalMarketer. From our products to our Facebook and YouTube channels, we’re creating video content on different platforms, in different mediums, each and every day. But… we tend to goof… a lot. And with the year coming to a close, we thought we’d take a look back at all our […]
Digital Data House
What do shallots have in common with digital marketing? Well, when you put Bon Appétit between the two—they have everything to do with engagement, traffic, and sales. In this episode, Jenna talks to Carey Polis, Digital Director at Bon Appétit about if all of their social engagement is driving sales, how they’re handling the growing […]
Did you know that most shoppers search Google before buying anything? This means that even after investing time and money into your brand awareness, those shoppers your ads caught on social media will Google your brand name or your product name to research it before buying from you. This also means that your branded search […]
There are a number of considerations that should be taken into account if effectively forecasting the return on investment (ROI) for any organic campaign. By applying a blend of different methods (and through a little support from some industry-leading tools) you’ll be in a position to benchmark organic performance and work towards strategic key performance […]
Offers are a crucial—if not the most important—part of your marketing strategy. In this episode, we revisit Ryan Deiss’ guest appearance on the Perpetual Traffic podcast when he explained the 8 ways to map the sequence of your offer. Ryan explains what question to ask to figure out your messaging, how to build small wins […]
Believe it or not, I’ve been working on Ubersuggest for almost 3 years now. I bought it on February 13, 2017, for $120,000 dollars as a test to see if I could get more traffic from a tool than traditional content marketing or SEO. Since then the tool has come a long way, in which […]
Call us biased, but content marketing rocks. For businesses: Content marketing is a powerful strategy for building and engaging an audience of future customers. In fact, we’d even say that content marketing is downright essential for most companies today. For marketers: Content marketing is a rewarding and fast-growing career path. You get to dive into […]
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]