Want to make more sales? Of course you do. Maybe you’re not hitting the kind of figures you want, or maybe you haven’t even made a single sale yet. Either way, you’re not selling as much as you want to be. But why aren’t you? There are tons of possible reasons here, but I’m willing […]
Digital Data House
Right now, you can reach almost half of the world’s population through your social media advertisements. What do you do with this opportunity? In this episode, Ralph explains the 5 things that Tier 11 is focusing on in 2020 to drive traffic and conversions. Listen to learn why he’s pushing messaging and ad type variations, […]
Personalized marketing is creating a specific experience for individual users. While in the past marketers have been creating specific experiences for a group of users (think of basic retargeting ads or landing page copy), the digital landscape is maturing. Great marketing will no longer mean choosing a lookalike audience on Facebook and hoping for the […]
If you have ever left a comment on NeilPatel.com, you’ll notice that there is no URL field. Why? Well, a few years ago, blog commenting exploded. I was literally getting thousands of spam comments a day from people just leaving a comment for the purpose of link building instead of providing value to the community. […]
Experience marketing, also referred to as “experiential marketing,” is a strategy that uses in-person events to promote products. Take pop-up shops or Apple’s legendary keynote, for example. Each of these events is experience marketing at work. They are designed to allow prospects to familiarize themselves with a product before purchasing it. A makeup or sneaker […]
In this episode, Jenna sits down with Kristen Bryant, Head of Partnerships and Production at Wistia, to talk about long form video content and how small to medium sized brands can accomplish brand affinity marketing. Hear why some original content should stay off of Youtube, what it means to keep a project above the funnel, […]
Tier 11 has been using the Ecommerce Ad Amplifier to organize their campaigns and create messages for their client’s customers specific to where they are in the customer journey. In 2019, Tier 11 realized that their proven Ad Amplifier didn’t just work for ecommerce—it worked for all businesses. In this episode you’ll learn the 5 […]
Welcome to the holiday edition of The DigitalMarketer Podcast where we’ll be highlighting some of our favorite parts from our past episodes. You’ll hear from Ryan Deiss, Richard Lindner, Marcus Murphy, Amanda Powell, Becky Zieber and Shannon Goodell on DM’s SEO strategy, how we made our content more consumable for our audience this year, and […]
Ready to take your ads to the next level in 2020? In this episode Molly explains her 7-step system for campaign and marketing strategy creation called The Ad Grid. Listen to find out how to hit home run after home run with your campaigns, match your message to your market, and 20x your success rate. […]
Digital marketing is no stranger to changes. We have to stay on our toes if we want to stay relevant with the never ending changes to algorithms and regulations—and part of that is positioning ourselves for success. What is digital marketing going to look like in 2020? We had had 17 digital marketers weigh in […]