In email marketing, your most important goal is to deliver an email that inspires people to take action. The first action, of course, is to open the email and read what’s inside. This is far more likely to occur when you’ve used an engaging subject line. While crafting the perfect email subject line is no […]
Digital Data House
If there’s one thing the COVID-19 crisis has created in the world it’s change. Business owners are pivoting their products, agreements, employee hours, and more—but few know if what they’re doing is actually legal. In this episode, owner of Hashtag Legal Jamie Lieberman, Esq, is going to let you know what you can and can’t […]
It turns out that Facebook buying Instagram for $1,000,000,000 in 2012 was a really, really, REALLY good idea. In 2019, Instagram earned $20 billion in ad revenue. Numbers like that make savvy marketers think—it’s time for me to take this platform seriously. If you’re new to the Instagram bandwagon of 120.7 million users, or you […]
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, Ben here. And in today’s video, I wanna go through Google Trends for 2020. I wanna talk about how you can be utilizing Google Trends to see especially at the current time where […]
At this point, it’s not a question as to if you should be changing your ad angles—it’s how you should change them. In this episode, Ralph Burns and Vanessa Vega from Tier 11 talk about how they’re advising their Ad Accelerator members on pivoting their marketing messaging to be relevant and current, without coming across […]
There are 2 types of people right now: The ones that are getting stuff done, despite transitioning a team to working remotely The ones that are moving more slowly toward their team goals than they were before, due to figuring out how to lead a team that’s now working from home If you’re the former, […]
They say in SEO you need to use headings. Those can be H1, H2, or even H3 tags. But do they really impact your rankings? Sure, a lot of CMS systems put headings on each of your web pages by default. They do this with the title of the page (or blog post) and sometimes […]
It’s not uncommon for businesses to redesign their website once in a while for one reason or another. But I have noticed that businesses rarely take into account just how important their new website design is going to be in fulfilling their overall digital marketing strategy. A new website presents a significant opportunity for a […]
If you’ve never heard of a t-shaped marketer, you might think we just made it up. But, we swear—it’s a thing. And it’s a pretty big deal. The reason being a t-shaped marketer is something all expert marketers strive for is because it allows them to do more as a marketer. It gives them a […]
The coronavirus poses significant challenges and opportunities for content marketers and digital PRs. Whether it’s repositioning your business model to meet changed consumer behaviour, ranking for new keywords, or building links that strengthen your domain authority and help you rank higher for when the market returns to a level of normality, adapting your PR and […]