Businesses of all types and sizes have been hit by the current global crisis, but restaurants in particular have seen a very bad season. Normal strategies just aren’t cutting it. Luckily, I’ve put together a list of 49 marketing strategies for restaurants that you can try right now to help recoup and rebuild your business. […]
Digital Data House
This week, Google announced a significant update to Google Shopping, making it free for all merchants to sell their products. Although this will initially only take effect in the U.S. (before the end of April), Google aims to expand this globally by the end of the year. This will undoubtedly shake up the landscape, allowing […]
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, my name is David, and I’m here today to give you five top tips on how you can create brilliant links and fantastic media coverage around your content. So, tip number one is […]
Broadcast emails are a key part of every marketing strategy. They’re the emails that are most often sent to your main list and are either promoting something or keeping your relationship with a subscriber. For example, a broadcast email is an email that a flight company sends to its subscribers talking about flight deals they’re […]
Molly Pittman is back for this episode of Perpetual Traffic and she’s here to remind marketers of some very important stats. Overrall Internet traffic is up 30% (and rising) and Facebook traffic is up 70%—which means this isn’t the time to stop advertising. It’s the time to open up your audience interests for cold traffic, […]
The screenshot above is my Google traffic over the last 12 months. As you can see, my traffic is growing. And there are many reasons for that, but there is one trend that’s really caused the majority of my SEO growth. You might be thinking it is Ubersuggest because it makes up 22.4% of my […]
If you’ve even dabbled in the marketing world, odds are you know someone who either works for a marketing agency (or used to) or is starting their own. Agencies are a huge segment of the marketing industry, and they can offer a wide variety of services. But without understanding what a marketing agency is, it […]
Let’s explore the topic of specialist consultant vs digital marketing agency; which is best? As an agency, we’re maybe a little biased and we can hardly claim to be impartial, but we wanted to provide some thoughts on what we feel is best for the client. Here are the key things to consider to ensure […]
There’s something important that needs to be said. Businesses have survived hard times before. And yours can be one of them. There are things that small businesses have done in the past that you can replicate today to stay afloat—no matter how many challenges get thrown your way. The key here is to play offense […]
Without tracking metrics when running marketing campaigns you will not be able to demonstrate the effectiveness of the campaigns you are running. No matter what your campaign is you need to track digital marketing performance. Metrics are measurable values used to demonstrate the effectiveness of campaigns across all marketing channels and having measurable marketing metrics […]