Promoting content and building links is a crucial part of any digital marketing strategy that aims to improve rankings. However, it isn’t always the easiest thing in the world to do successfully unless you have access to great media contacts, a killer story and some fantastic tools to help you along the way. There are […]
Digital Data House
Everyone knows—or should know— that the role of good marketing is to sell you a state of mind or a transformation, rather than a product or service itself. And what is one of the most desirable states of mind for many people right now? Escape. But the drive-through piña coladas have run out and we’ve […]
First of all before reading this blog you need to determine if you need local SEO. The simple way of knowing if you do or do not need local SEO is if you own a physical shop that relies on local customers to survive then you need local SEO. Most customers today search online to […]
Pricing is one of the most plaguing questions out there when it comes to building an agency, or any business for that matter. Setting (or changing) the pricing for your business can feel daunting. After all, the stakes are high… What happens if you lose clients who don’t want to pay the new rates? What […]
How confident do you feel in the alignment of your sales and marketing teams? In this episode, Jeff Davis is going to show you how easy a misalignment between the two teams is and why it’s a big deal. He’ll explain the key triggers that tell you there’s a misalignment, how the buyer’s journey is […]
Memes should be an integral part of every content marketing strategy. There, we said it. It’s true though. Memes make for great top-of-the-funnel content. They’re simple, funny, relatable, and drive traffic. They may not seem as tactical as a blog post or as fancy as a video, but great marketers can and should use memes […]
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, my name is David. I’m Content and PR Lead here at Koozai. And today I just want to share with you a really cool quick tip on something you can add to your […]
A community manager is the person you hire to talk to your leads or customers—and chances are they’ll spend MORE time talking to them than you do. Which means… this is an important hire. You’ll need someone with a proven track record of being an awesome community manager, so you know that your leads and […]
A community manager is the person you hire to talk to your leads or customers—and chances are they’ll spend MORE time talking to them than you do. Which means… this is an important hire. You’ll need someone with a proven track record of being an awesome community manager, so you know that your leads and […]
This week we’re going to show you how to use Google to get a stream of perpetual traffic. In this episode, IBM’s Global SEO Strategist Jesse McDonald explains IBM’s SEO strategy and how small businesses can adapt it to themselves. Get his advice on a local SEO strategy, learn why he believes SEOs should understand […]