There’s a lot happening in location-based marketing and unless you’re spending a lot of time in this niche—you might not know the extent of it. In this episode, Vice President of Marketing Dan Dillon and Marketing Manager Laura Conway of Reveal Mobile explain the foundation of location-based marketing as the 3 legs of a stool, […]
Digital Data House
At Koozai, we love saving time on monotonous tasks to free up time to work on creative, more strategic work. This is why we use a wide range of Google Ads Scripts to help us manage PPC accounts. Google Ads Scripts use JavaScript to access, pull data and even make changes to PPC accounts. This […]
Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. The best thing […]
If you are interested in entrepreneurship, business, and marketing, then chances are you are familiar with ABC’s Shark Tank. It’s objectively an entertaining show, which is probably why it’s been around for 11 years. Hour-long episodes are filled with original product ideas, lucrative business negotiations, life changing deals, and billionaires. How can you not be […]
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, in this video, I would like to show you how to create your First Standard Display Network Campaign. So to create your first network campaign, you need to log into Google Ad […]
Deciding to hire a digital marketing agency is easy. The hard part is deciding which digital marketing agency to hire. In today’s world, anyone with an internet connection can create a website and start offering services as an entrepreneur. The barriers to entry are slim to none. Which… is what makes choosing the right digital […]
Google My Business is a lead generator—if you use it strategically. In this episode, co-founder of Madwire JB Kellog explains why now is the time for small businesses to do more marketing than ever before. JB uses his experience working with small business owners to show why a small business’s marketing budget should always be […]
Have you ever searched for a term on Google and wished that your website ranked for it? You know that if that traffic was going to you, it could change your sales, your revenue, and even your life. But sadly, that traffic is going to your competition. 🙁 Well, today we are going to change […]
Your brand voice is your business’s personality. It’s the character you use as the front man to your operations—the person that makes your business feel like a tangible thing. And that’s why it’s a huge deal. Your brand voice is the part of your brand that your avatars interact with the most. Social media content, […]
What Are SEO Rankings? Your SEO rankings are the positions of each one the keywords or phrases that your domain appears for in search engines. Your rankings for any given keyword will determine how much traffic you receive from users searching for that keyword, generally, the higher you rank in the results, the more traffic […]