We all know that backlinks are a key ranking factor and that without them you’ll often struggle to rank. However, there are an awful lot of misconceptions out there when it comes to how you build and measure links, and the importance of certain types of backlinks to your SEO strategy. Here are 5 of […]
Digital Data House
In this episode, CEO of Impact Coaching Trudi Lebron explains why every business needs diversity, equity, inclusivity, and how they can implement each to create a safe work environment. She shows us how different people need different types of support to reach the same goals, how to diversify your thoughts and break through your own […]
We don’t need to tell you how important the holidays are for B2C companies. Chances are you’re not only aware of how much money consumers spend during the holidays, you’re also one of those consumers. In 2019, Shopify broke its past Black Friday and Cyber Monday record with $2.9 billion in global sales. For reference, […]
At one point or another, every business hits a plateau, where growth just doesn’t seem to break through. Maybe you’re a new business having a hard time getting off the ground, or maybe you’re just hitting a snag. In either case, it happens to everyone. It’s hard to keep up continued success in business and […]
(This is the transcript from our new video so it may not read as well as a normal blog post would) Google CRM database upload Hi everybody, it’s Steve from Koozai. A lot of our clients ask us if they’re able to use their CRM database and target those users with adverts. And the answer […]
Paid advertising offers a 200% ROI. So for every dollar you spend, you get two dollars in return. It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. There’s a reason […]
Is it truly impossible to beat Wikipedia as the first search result for your preferred keywords? Well, Ahrefs decided that instead of trying to beat them—they would join them. In this episode, writer and content marketer of Ahrefs Michal Pecánek tells us Ahref’s heroic journey of creating their own Wikipedia page with the hope of […]
How do you turn people who are totally unaware of a product into raving fans? This is the marketing question of a lifetime—and there’s no way we can tell you it’s a one-size-fits-all template. Some brands succeed one way, and others need the complete opposite. For example, Warby Parker used paid ads and influencer marketing […]
Site speed is so important to the success of a website. Improving your webpage loading speed can have a dramatic effect on the overall success of your site. It influences your website performance, from user experience to search engine optimisation. Slow loading pages can have a surprisingly dramatic effect on the number of users who […]
As a consumer—it would be nearly impossible to count the number of email funnels that have hit your inbox. We can safely say, it’s been a lot. Businesses love email funnels because they swiftly move new subscribers toward their first purchase. Let’s take a look at the Customer Value Journey to get an idea of […]