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Every week we share out expertise on effective strategies and technics to help you reach customers and prospects across the entire web.

6 Ways to Actually Track Social Media ROI

Despite how great the latest marketing tech stack gets, it always feels like there’s room for attribution improvement. We’d know exactly how someone went from finding out about your brand to becoming a happy customer in a perfect…
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How to Run Spotify Ads

There was a time when Pandora was all the rage. Everyone everywhere was streaming music, listening, and sharing it with their friends. In came Spotify and in no time, the platform reached 345 million users. Spotify now has…
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How to Create Mobile First PPC Ads

Marketers are likely to use desktop computers to create and deploy paid ad campaigns, so we may be primed to design with a desktop user in mind. With so many people using mobile devices, however, the chances of…
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