Author Archives: admin

What is the Difference Between B2B vs B2C for Paid Social Media?

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid…
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How To Add A User To Google Tag Manager

(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, it’s…
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Episode 294: How to Build Campaigns for Massive Scale Using The Ads Labâ„¢

Building campaigns for scale takes strategy. In this episode, Angela Ponsford joins Ralph to talk about how to build campaigns with the intention…
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Celebrating Black and African American Marketers This February

Black History Month was started by Carter G. Woodson as Negro History Week in 1926 and centered on two main ideas: recognition and…
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