Category Archives: Uncategorized

Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I…

There are two billion transactions made on eBay every day, and most consumers spend only around eight minutes on the site to make…

Copy is everything in marketing. A perfectly designed landing page or executed social strategy can’t convert if the copy doesn’t interest your customer…

You may not know what hyperbolic discounting is, but it has vast ramifications on society as a whole. Additionally, a lot of people…

Top Google rankings are a pinnacle of online business success. According to Backlinko, the first result on Google gets 31.7 percent of all…

The Clubhouse app is the newest social media network taking the internet by storm, one exclusive invitation at a time. Ever since its…

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What do…

When you run a service-based business, like a marketing agency, it’s not clear how many hours you spend working on specific tasks. Designing…

You’ve heard the phrase to pull yourself up by your bootstraps, right? But what do we mean when we talk about bootstrapped tools? …

Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of…