Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Live chat has quickly become an integral part of customer service in the digital era. When a customer or website visitor has a question, complaint, or needs some other type of assistance, they expect […]
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From September 15th through October 15th marks Hispanic and Latino Heritage Month! September 15th is actually the anniversary of independence for Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua. Following closely behind on September 16 and 18th are the independence days for Mexico and Chile respectively. Historically, this month has been called Hispanic Heritage Month, […]
Researchers at Womply analyzed 200,000 small businesses in every state, looking at a few dozen industries. They found that businesses with more than 82 total reviews earn 54 percent more money. It isn’t just about getting reviews either. Businesses achieved moderate to large jumps in revenue from the simplest tasks. Claim your profile on at […]
As the world’s largest e-commerce store, Amazon is a platform sellers can’t afford to ignore. But on a website selling over 12 million items, how do you help your products stand out from the crowd with Amazon SEO? It’s easier than it sounds. Why? Because Amazon isn’t just an e-commerce platform. It’s a search engine […]
Push and pull marketing are two different techniques which are based on how the customer is approached to buying a product or service. If you’re not already familiar with these terms, push marketing involves pushing a product or service onto a consumer who is not already actively looking for it, whereas pull marketing focuses on […]
Think about the brands that have the best marketing and the strongest brand identity: Nike, Coca-Cola, Glossier, Dollar Shave Club, Southwest Airlines… There’s one thing that all of these brands have on their side, one thing that each brand leans on to get and keep customers. One word. Now it’s not the same word for […]
Fractionalized services outsource specific departments or tasks to remote workers that aren’t full-time employees. In this episode, CEO of Fully Accountable Vinnie Fisher explains how businesses can take advantage of the shift to remote and reduce margins with expert fractional CMOs and CFOs. He’ll also talk about his experience leading a team during the global […]
A visitor hits your website and wants to talk to you. What does that person start searching for? Your Contact Us page. It’s a page on your site that pushes visitors from browser to buyer. Contact Us pages are among the most underutilized and misunderstood resources on the web today. Some companies don’t use them […]
A great marketing tactic that is still working very well in many B2B industries today is cold email. What is Cold Email? Cold email is sending relevant offers to targeted individuals through email, typically without you having any established relationship with the recipient. Be cautious, as missteps here can classify you as SPAM, dumping your […]
Businesses have always enjoyed a comfortable position when it comes to planning and preparation. Sadly, this isn’t the case anymore. Due to the competitive digital landscape, business owners need to chalk out entire outlines, strategies, and implementation within weeks – or even days. So if you can’t keep up with this accelerated pace, somebody else […]