As many of you know, advertising on Facebook during the holidays can be difficult. There are so many promotions and so many advertisers competing for attention. Black Friday weekend can be one of your most profitable times of the year as an ecommerce business if you know how to approach it in your Facebook advertising. […]
Digital Data House
Google AdWords can be both exciting and terrifying. If you get it right, AdWords could totally transform your business by driving high traffic, generating more leads and revenue, and boosting sales. But if you get it wrong, you‘ll end up spending thousands of dollars and get absolutely nothing in return. Let’s consider the following statistics: […]
When it comes to blog posts, the content alone is not always enough to engage your audience and keep them on your website. Other things such as the presentation, the imagery and the thought to SEO counts for a hell of a lot too. You may think you’ve written some wonderful content, and the chances […]
You may have heard keywords are an essential part of any SEO strategy: they are. Without the right keywords on your site, people won’t find you while searching the web. But there’s a lot more to keyword strategy than figuring out what people are searching for. It means choosing the right keywords for your business, […]
Clichés are clichés for a reason and this week we’re focusing on one you’ve heard many times before: Work smart, not hard. In this episode, co-founder of Mike Mandel Hypnosis Chris Thompson talks about how he’s grown his business over the years, became the ultimate delegator so he can do less and have his business […]
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. If you’re launching a new website, there’s no reason to pay a fortune for web hosting. There are plenty of cost-effective solutions available on the market for you to choose from. Small websites, personal […]
Instagram, Facebook, and Snapchat tend to dominate the social media marketing discussion. Pinterest, it seems, is tired of being underestimated. They’ve recently launched a new feature that has the opportunity to change the world of Pinterest marketing. So, what is it, and what do you need to know about the latest Pinterest feature? Whether you’re […]
In SEO, you’ll hear plenty about keywords and how they affect your content rankings. But you don’t hear so much about Latent Semantic Indexing (LSI) and the influence it may have on SEO. If you’re not familiar with the term, Webopedia.com defines LSI as an “algorithm used by search engines to determine what a page is about […]
Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. More than half of the participants said they switched between search and video channels (Google and YouTube) to make an informed decision about a purchase in a YouTube study. But it’s not just YouTube—Instagram’s video content consumption has shot up by […]
We talk a lot here about the editorial process for content marketing, specifically how to document your posts in an editorial calendar. But we wanted to break down what this looks like in practice. After all, we want to teach you tried-and-true tactics, emphasis on the tried part. And since we have recently ironed out […]