Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. WordPress is the world’s most popular CMS platform. According to a 2020 study, 455 million sites worldwide are powered by WordPress. It’s what I use to manage my blog here at NeilPatel.com, as well […]
Digital Data House
Do you need a creative agency or a marketing agency? Look at the most successful companies today, and you’ll see the magic of both agency types at play. Take Apple for example. Apple’s marketing believes that “design and utility are just two of the reasons behind Apple’s success and certainly give it a competitive advantage.” […]
If you are looking to scale up your marketing, you will need talented people that can take charge of and execute your strategy. But should you build your own in-house marketing team or hire an agency partner? There are compelling reasons for both, and it mostly depends on your situation. Read on to find out […]
While looking through your business objectives, you suddenly feel your organization needs to shake things up a bit. Unfortunately, your in-house team doesn’t have the required expertise to push through change. So what do you do? Hire a consultant, hands down. A consultant can provide your company with specialized knowledge to help solve specific problems, […]
Hiring and working with a digital agency comes with a lot of considerations. Not only will you need to think about how to appropriately vet a digital agency, but also what the working relationship will look like. In order to ensure that you are getting the most out of your digital agency – and that […]
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’ve decided to create your first website—great! I’m going to teach you to set up your site like you’ve done this thousands of times before. What You Should Know About Starting a Website In […]
You’re experiencing slight pain in your chest. So you visit a general care physician who performs a series of quick tests. Based on the results, they offer you general advice, but in the end, they refer you to a cardiologist to look into the issue in more detail. This is a fairly common practice in […]
Last month I looked at why we deleted 900 blog posts and how that helped us. The key message we discovered was that old content can work against you and that a spring clean is never a bad thing. In that post I identified the ways in which old content could be affecting user experience and today […]
Deciding on the best-placed areas to spend your marketing budget can be tricky. Considering the above the line (ATL) and below the line (BTL) aspects will allow you to choose the right path for your business. We will look that the various methods employed by each group, how they work and where they are best […]
What are Canonical Tags? Canonical tags are HTML tags that can be added to a particular web page that instructs search engines that the page is a sub-set of a different, primary page. Canonical tags are ‘hints’ rather than ‘directives’ meaning that search engines won’t necessarily respect each canonical tag you specific, in some cases […]