If you run or are starting an e-commerce business, you might have heard the term “minimum order quantity,” or MOQ, floating around. If you have heard of it, chances are you feel conflicted. There’s advice for and against this method. This makes it difficult to decide whether it’s the right choice for you, especially if […]
Digital Data House
Have you ever felt like someone was watching you online? Those shoes you just searched for on Amazon suddenly show up in ads on Facebook. Maybe you start seeing ads on YouTube for a resort you were researching for an upcoming vacation. The truth is, you are being watched. In fact, marketers have used cookies […]
With ten million users, it’s time to start thinking about if you should integrate Clubhouse into your marketing strategy. In this episode, co-founder of Super Connector Media Jen Gottlieb explains how to use Clubhouse the right way so you can drive action and grow an audience filled with your customer avatar. Listen to learn how […]
Are you concerned about your site’s security and safety? I hope your answer is yes because online presence is more fragile than many people may think. Websites struggle with malicious attacks, unethical competitive tactics and sudden loss of traffic on a daily basis, and those threats are diverse and plentiful. Setting up a solid monitoring […]
When you browse the internet, do you ever stop to wonder what’s happening in the background? If the answer’s no, don’t worry. You’re not alone. Most marketers, even great ones, don’t give the “tech stuff” much thought. How a website performs is just something for IT specialists to worry about, right? No, unfortunately. If your […]
Search engine optimization (SEO) used to be defined by the number of keywords and keyword synonyms across your website’s content. When Google launched its knowledge graph, SEO shifted away from simply relying on keywords, and search engine crawlers began prioritizing rich snippets and entities on search engine results pages (SERPs). These days, Google has more […]
Google Trends is a great tool for a whole host of things. Aside from the fact it’s completely free, you can use it for generating content ideas, looking at trends across certain topics, choosing products to sell and exploring precisely where the interest comes from across the world or in different regions. To get a […]
As one of the largest e-commerce platforms on the internet, Shopify offers budding (and established) entrepreneurs a platform to sell their wares and increase their reach. In fact, Shopify dominates nearly 20 percent of the e-commerce market share. That’s not all. With millions of active buyers on the platform, there is plenty of opportunity for […]
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Do you want to skip the read and get right to my top picks? The best VPS hosting service for most people is Liquid Web or Bluehost. VPS hosting has become a popular choice […]
As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. There’s nothing wrong with that approach. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. However, for all their benefits, these ads can sometimes lack […]