Amazon’s so big that it has become an entire marketing channel. You could build your entire business on just Amazon. Many entrepreneurs do. It’s crazy how many 7-figure businesses are running on Amazon right now. The downside? Lots of folks know about the Amazon opportunity. There are 353 million other products on Amazon already. Granted, […]
Digital Data House
Your website may be filled with hundreds of landing pages jam-packed with products, ebooks, blog posts, and videos. While an organized site architecture should enable visitors to navigate through your website easily, sometimes it’s better to keep things even simpler. This is where “microsites” can help. True to their name, a microsite is like a […]
It might seem obvious to say that by simply not having your ads disapproved will help increase your account quality, but it is not as simple as that. There are many factors that can increase or lower the overall quality, and by doing these simple steps below, you’ll have a top-quality account with minimum risk […]
It’s time to get organized for the New Year. In this episode, Steve Werley of Maximum Effort Agency is going to show you how to create your 2021 marketing plan. He’ll start by explaining how to focus on your market segment and figure out your customer’s secret desire and then show you how to use […]
Competitive analysis is one of the most important tasks a business owner can undertake. There’s a reason why every successful company invests lots of time (and sometimes even money) into the process, and why most new businesses start their journey by sizing up their competitors. But it’s something you need to be doing no matter […]
In an increasingly digital world, direct mail seems old and boring. You wouldn’t drive a horse-drawn carriage to work or use a pager to contact your friends, would you? Of course not. Direct mail feels outdated. But direct mail is still a great way to reach your audience, grab their attention, and connect with them […]
Nothing converts like email. Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and […]
Ranking a website or web page today is not as easy as it was a couple of years ago. Not only is the competition stiffer, but the constant changes in the algorithms that determine rankings also make it more challenging to stay on top of your SEO game. As a business owner, keeping up with […]
In today’s global marketplace, it’s a great time to be a consumer. The rise of e-commerce means more and more businesses are striving to get the consumer’s attention, offering better prices and services just to keep them interested. With online sales representing 16 percent of total retail ad spend, business owners don’t want to leave money on […]
Building a business is thankless, difficult work. Sometimes, you just wish you had a little breathing room. Usually, business owners have an idea of how they’d like to scale and grow their business. The only problem? Capital. There’s just not enough money to drive the growth they’d like to see. It’s around this time that […]