The best pay-per-click (PPC) campaigns catch the eye, target relevant audiences, and motivate users to click or buy. Buzzwords are one way to reach these goals in the brief amount of time someone may spend looking at an ad. Effective PPC marketing will always come down to compelling language. No matter how many features you use […]
Digital Data House
The use of blog images in posts is a no-brainer. Images are an easy way to break up chunks of text, add context, or give your readers a more accessible medium through which to digest your content. With the growth of written content online, it’s harder to have your content be unique from others. Writers need to […]
If your morning cup of coffee wasn’t the kick in the butt you needed to get your day started, these women are sure to inspire you to get to work. With millions of dollars in revenue and millions more generated for their clients through their marketing strategies, these women in marketing are inspiring to say […]
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You know the revenue is out there and you know an email campaign can help you get it. But how do you keep a strong handle on your campaign as it plays out over […]
One of the most common mistakes we see in a Google Ads campaign setup by your average guy is the misuse of keyword match types. Google seem to make the process of building a campaign very easy for an average small business owner looking to buy some digital advertising space on the Google high street. […]
WP Engine recently launched their own film and we were curious to know more about the strategy, execution, and ROI. In this episode, Monica Cravotta VP of Enterprise Marketing at WP Engine gives us a behind-the-scenes look at what it was like to create WP Engine’s film make|SHIFT on the marketing industry and the advancement […]
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’re already doing so much for your business. How do you successfully manage your online reputation, too? You can do it and do it well. But if you’re already managing a lot, your best […]
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Do you want to skip the read and get right to my top picks? The best web hosting service for most people is Dreamhost or Hostinger. Looking for a hosting solution for your website? […]
Every time you turn around, someone is starting a podcast. Your friends are starting one, every celebrity has one, even your competitors have their own. It’s natural to find yourself wondering if all the hype is worth it. Turns out, it is. Although podcasting started in early 2000s, it didn’t hit its full stride until […]
The field of ppc (pay-per-click) is constantly evolving. If you use tools that automate some of the ad campaign processes, your campaigns may become more efficient and effective. Pay-per-click automation tools allow marketers to automate some tasks by using third-party applications. These tools can save you time, improve campaign performance, and reduce wasted ad spends. Rather […]