Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. You may have tried retargeting, creating highly-targeted landing pages, and using dynamic ads. You are […]
Digital Data House
There are two billion transactions made on eBay every day, and most consumers spend only around eight minutes on the site to make those purchases. That’s a vast untapped market if you’re not on the site yet. But, if your focus is on SEO for traditional search engines, you may be hesitant to try this […]
Copy is everything in marketing. A perfectly designed landing page or executed social strategy can’t convert if the copy doesn’t interest your customer avatar. In this episode, DigitalMarketer’s Marketing Coordinator and copywriter Justina Fenberg gives us a lesson on writing great copy, shows how she built out a promo series for our email list, and […]
You may not know what hyperbolic discounting is, but it has vast ramifications on society as a whole. Additionally, a lot of people do not use the power of hyperbolic discounting in conversion optimization. What Is Hyperbolic Discounting? Put simply, hyperbolic discounting happens when people would rather receive $5 right now than $10 later. That’s […]
Top Google rankings are a pinnacle of online business success. According to Backlinko, the first result on Google gets 31.7 percent of all clicks — while results on the second page receive just .78 percent of clicks. I’ve talked to a lot of business owners and managers – newbies and veterans – who have gone […]
The Clubhouse app is the newest social media network taking the internet by storm, one exclusive invitation at a time. Ever since its beta release on iOS and endorsement by some of the world’s biggest celebrities, people are scrambling to get into the app. Even Silicon Valley has jumped in on the hype, valuing the […]
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What do sites like Bloomberg, Disney, BBC America, MTV, and Facebook have in common? They all use the WordPress content management system (CMS) to power their websites. Honestly, we aren’t surprised. WordPress is awesome. […]
When you run a service-based business, like a marketing agency, it’s not clear how many hours you spend working on specific tasks. Designing a website doesn’t always take 12 hours and 47 minutes. Sometimes it can take less, and other times it can take astronomically more (ask us how we know). That’s when things get […]
You’ve heard the phrase to pull yourself up by your bootstraps, right? But what do we mean when we talk about bootstrapped tools? Pulling yourself up by your bootstraps refers to succeed through your own efforts without relying on investments or help from anyone else. (Though the phrase’s meaning has shifted over time.) Bootstrapped companies […]
Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not any more. Social media referrals have stagnated around 5 percent of all traffic for years. The average Facebook post will reach just over 5 percent of your followers. The encouraging […]