I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends, 32 percent of small businesses don’t have a budget for content marketing. That’s a huge missed opportunity for […]
Digital Data House
To celebrate Black History Month this February, we’ve gathered together these 13 episodes of The DigitalMarketer Podcast to share some of the most valuable marketing tips and strategies from the Black marketing experts we get to work with every day. Episode 1: Daymond John, CEO @ Fubu on His ‘Rise & Grind’ Approach to Business […]
YouTube is the second largest search engine in the world. If you ask us, this means one thing. YouTube is a strategic part of any marketing strategy. In this episode, Uzair Kharawala, Partner at SF Digital Studios, explains the secret to getting tens of thousands of views on B2B videos. Listen to how to decide […]
Are you searching for home business ideas so you can finally quit your nine-to-five? Or maybe you want some extra income to afford your dream trip to Mexico? Starting a profitable home business begins by looking at your life, your needs, the type of work you want to do, and, perhaps most importantly, your skills. […]
It’s hard to believe now, but only a decade ago, the internet was awash with articles questioning how Facebook makes money. No one’s asking that anymore. Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. The more people […]
How important are marketing ethics when it comes to your purchase decisions? If you are like most consumers, ethics matters a lot. Consumers are attracted to brands that promote sustainability, environmental causes, and social responsibility. Not surprisingly, we’re drawn to brands that bring some good into the world. Promoting good causes and following marketing ethics […]
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Designing a website from scratch can be challenging. But it doesn’t have to be. Years ago, when I first started creating my websites, there weren’t a ton of resources. There were basically two options—learn […]
Pop-up shops are a fantastic opportunity for brands, both big and small, to connect with customers and drive sales. Modern consumers are increasingly looking for novel experiences, and pop-up shops, both physical and virtual, fit the bill. Not only do pop-up shops offer a novel experience, but they also create excitement about your brand that […]
Pay-per-click (PPC) ads can add tons of value to your business, attracting and converting new consumers, while widening reach and visibility. If you’re currently not using PPC ads to promote your brand, today is the day to start. The benefits of PPC advertising include: buyer conversion increased audience reach higher profits stronger brand recognition increased […]
It’s no secret that blogs can be very profitable in the world of content marketing. According to Demand Metric, businesses that utilize a blogging strategy get 97 percent more links to their website and are 13x more likely to see positive returns. What’s more, blogging results in a 434 percent increase in indexed pages and […]