There are dozens of factors to consider when spying on your competition–what are they ranking for, what are they doing on social, is there a new platform you should be considering? It can be overwhelming, but paying attention to what is working and what doesn’t can make or breatk your long-term success. This is where […]
Digital Data House
With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. Unlike other marketing strategies that focus on building relationships with prospects first, direct response marketing seeks to turn […]
Neuromarketing is a branch of marketing that integrates consumer phycological principles with marketing best practices. I’ve talked a lot before about consumer psychology, both on my blog and elsewhere. That’s because the brain plays such a vital role in selling (and buying). For example, the color of your CTA button or the pictures on your landing […]
As a business owner, you know your employees are vital to your company’s success. That doesn’t mean they always feel appreciated, however. Regular recognition at company meetings is essential, but so is making your appreciation public. Employee spotlights let you tell the world about top employees and explore their contributions to your company. Employee spotlights […]
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You need a secure sockets layer (SSL) certificate to keep information on your website private. It’s also going to let Google know that your site is safe and trustworthy. This is really important. Some […]
We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. […]
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hello, my name is Ellie and I’m the senior paid media executive here at Koozai. Today I’m going to talk to you about a new change being made to keyword match types in Google […]
Today we’re talking about something that impacts all of your marketing efforts but doesn’t *technically* involve traffic or conversions. In this episode, Ralph and Amanda talk about the 90 Day Strategy each of their teams runs through to make sure they’re on track. Listen to learn how DigitalMarketer and Tier 11 run their leadership meetings, […]
How do you inspire customer loyalty? PPC and social campaigns might not be the first things that come to mind—but maybe they should. Most marketers focus on acquiring new customers when it comes to paid marketing. That’s understandable—who wouldn’t want new customers? Bringing in new customers can help your brand grow, but studies show that […]
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Choosing WordPress is the best way to start your website off the right foot. It’s a powerful, flexible, and arguably the most famous content management system that’s great for beginners and experts. But to […]