Backlinks have long been important for SEO. This is partly because when sites link to each other, it’s a good signal to Google that it’s not just you that vouches for your content, and therefore it should be available in the search engine results pages (SERPs). Just to highlight this further, the importance of quality […]
Digital Data House
992532_An Introduction to Pay-Per-Click (PPC) Paid Marketing_031721 Your brand has the power to reach millions of people around the world, and it only takes a few minutes to do. The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. How can you make the most of […]
The baby boomer generation may seem like an afterthought when you put together the target audience for your paid marketing campaigns, but they still hold a lot of the country’s wealth and remain a key purchasing demographic. When Was the Baby Boomer Generation Born? Baby boomers were born between 1946 and 1964. This generation still […]
No matter how many nerf gun battles and ping pong tables you set up in your office—you’re going to have conflict at some point on your team. In this episode, Ryan Deiss and Justin Rondeau talk about how the Scalable team works through conflict. Listen to learn, the importance of explaining WHY, what to say […]
Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Your customers are individuals, but they also belong to a group based on what […]
Have you ever been stuck doing a repetitive task and wish you could automate your process? Are you tired of spending time searching for an appropriate extension, only to be met with an empty search result page? Luckily, if you’re a Chrome user, you can create a Chrome extension in just eight simple steps. How […]
Increasing sales isn’t necessarily the best way to improve your bottom line. A better solution may be to reduce your Cost of Goods Sold. Paying less to acquire the products you sell can result in higher gross revenue figures and bigger profits, even when the amount of product you sell stays the same. If you’re […]
Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. […]
You’ve heard LinkedIn is an engagement gold mine. Maybe Gary Vee convinced you it was a good idea, or you heard a few too many people talk about how LinkedIn was their number one source for finding B2B clients. LinkedIn is talked about as an underrated platform. Like TikTok, LinkedIn posts can actually go viral […]
With an advertising audience of 353 million, Twitter is an ultra-effective free advertising tool. Still, as you probably know, the social networking site also provides plenty of paid advertising opportunities that let you target your followers, automate your bids, and promote your business. When used properly, these ads enable your brand to gain visibility and […]