You read the title of this episode right—we’re going to be talking about a marketing strategy that doesn’t get a lot of shine these days, cold calling. In this episode, Mike Arce, CEO & co-founder of Loud Rumor, and Dominic Cummins, co-founder of Apex Agency Growth, explain their cold calling strategies that consistently get them […]
Digital Data House
The main purpose of any successful SEO and Content campaign is to answer the questions of your audience. But how do you find out which questions your audience needs answers to? At Koozai, we use a host of different tools, but to really identify those long-tail keywords we turn to Answer the Public. What is […]
There’s no doubt about it… Ecommerce giants like Amazon have set the bar high for all online sellers. And if you want to compete in this space, you’re going to have to meet them at that bar. Don’t worry! You can create an Amazon-like shopping experience without an Amazon-like budget Yes, you read that right: […]
Adapting to virtual life is cool in some ways. You get to work in your pajamas and eat a lot (a lot) of snacks. On the other hand, there are a lot of unforeseen challenges that can arise, making a simple task done in the office something that crashes and burns, temporarily inspiring you to […]
(This is the transcript from our new video so it may not read as well as a normal blog post would) – Hi, I’m Joe from Koozai and I’m gonna be talking to you today about how to reduce your bounce rate. Bounce rate is a metric based on the amount of visitors to a […]
Having trouble figuring out your marketing message right now? With the current global climate, there’s a lot happening and marketers everywhere are wondering if they’re still supposed to be running ad campaigns. The answer is yes—there are a lot of opportunities in marketing right now without being tone deaf to current events. The key is […]
There are a lot of ways to market online. So many, in fact, that we’ve created an entire business around educating people on the ins-and-outs of digital marketing. One aspect of digital marketing that we talk about almost daily at DigitalMarketer is content marketing. Why are we always talking about content marketing? Because right now, […]
Marketing has evolved into an omnichannel approach. This means you can no longer just go after one channel to succeed. Back in the day, companies like Facebook grew into billion-dollar businesses through one channel. Facebook used email to grow and they did it by having you invite all your contacts to join Facebook. Yelp was […]
It’s time to tell Netflix that you’re not still watching. While we’re not against you rewatching Game of Thrones in its entirety, we see a lot of potential right now for becoming an even better marketer. We’ve gathered 8 of the best marketing YouTube channels for you to learn from while you’re spending extra time […]